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LinkedIn — DealerRefresh Vendor Library
LinkedIn is a Microsoft-owned professional networking and social media platform that offers dealerships advertising and marketing solutions — including…
About suggest a correction →
LinkedIn is a Microsoft-owned professional networking and social media platform that offers dealerships advertising and marketing solutions — including sponsored content, lead gen forms, and AI-powered campaign tools (LinkedIn Accelerate) — enabling them to target in-market car buyers and high-income professionals by job title, industry, and seniority. It serves the automotive sector primarily as a social and display advertising channel, useful for brand awareness and conquest marketing, particularly for luxury and fleet/commercial vehicle segments. LinkedIn Marketing Solutions generates revenue through self-serve and managed ad products across its global network of over 950 million members.
What you do with it
distribute live video programming across professional and social channels simultaneously, so they can expand brand visibility among industry peers and in-market professionals
When a dealership wants to reach automotive industry professionals and broadcast thought-leadership content
Community evidence → Stable
The DealerRefresh community's references to LinkedIn are almost entirely incidental — LinkedIn appears repeatedly only as one leg of a multi-platform live-stream distribution strategy (alongside Facebook and YouTube) for the RefreshFriday webcast series, not as a paid advertising or lead-generation tool being evaluated. A small number of mentions show community members using LinkedIn organically for professional networking, content sharing, and recruitment. There is no community discussion of LinkedIn's paid ad products, lead gen forms, or automotive targeting capabilities. With no substantive dealer experience reported, it is not possible to assess whether LinkedIn gets any dealership marketing job done.
LinkedIn as a live-stream distribution channel (RefreshFriday webcasts)22 mentions
Organic professional networking and content sharing5 mentions
Recruitment and job posting activity2 mentions
Security risk via LinkedIn social engineering1 mention
88 mentions · 4 positive · 7 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"practical steps include establishing a domain, LinkedIn profile, Facebook presence, and investing in professional development"
Personal Branding for Auto Sales Professionals →
POSITIVE
"LinkedIn's successful "top 5%" profile notification campaign. A forum member praises this email for its ability to generate significant engagement and viral sharing across social media platforms"
Can Your Email Marketing Find Love... →
POSITIVE
"especially LinkedIn outreach and competitor analysis"
Internet sales reps - what research do you do on your prospects? →
POSITIVE
"alternative channels like a blog or LinkedIn profile instead"
Thpughts on my own FB profile for people to "Like" and follow but it's not my personal page? Thought →
NEGATIVE
"A Redbanc employee fell victim to a sophisticated social engineering attack after being recruited via LinkedIn, where scammers conducted phone and Skype interviews before tricking them into installing malware"
Anyone Heard of the Redbanc Cyberattack? Hackers are Now Targeting Online Job Seekers.. →
NEGATIVE
"LinkedIn candidates have inflated salary expectations"
Monster, Indeed, Craigslist, Linkedin... Where should I be advertising Sales and FI jobs? →
NEGATIVE
"one of the biggest revelations is that most of us (me included) had no idea how deep and how serious the #CarGurus situation is"
Cargurus, Please tell me how this benefits your customer (aka... The Dealer)???? →
NEGATIVE
"Google+ and Linkedin emails SUCK. We all get them, I pasted one below. All I say is "who is this person and why should I care?""
Uncle Joe's Make Over Diary →
NEGATIVE
"members suspect the original poster of cross-posting promotional content from LinkedIn without disclosing a product pitch"
It Only Takes 1 Phish: Wichita State University Employees Get Fooled Into Losing Their Paychecks →
NEGATIVE
"A free LinkedIn Live event called 'Automotive State of the Union' hosted by Paul Daly featuring industry leaders discussing current challenges facing dealers"
Paul Daly - Automotive State of the Union LinkedIn Live Event →
NEGATIVE
"users making jokes about domestic auto manufacturing decline, LinkedIn influencers, and digital marketing gimmicks"
Do you need a chuckle today? →
MIXED
"LinkedIn ads and paid placements performed poorly with minimal clicks and conversions, several respondents emphasized that organic prospecting and direct salespeople outreach on the platform could generate legitimate leads if executed consistently"
LinkedIn prospecting for Car Dealers →
NEUTRAL
"The webcast was scheduled to air live on Facebook, LinkedIn, and YouTube on Friday at 1PM."
How is the Cavender Auto Group Innovating? | Colby Joyner →
NEUTRAL
"LinkedIn Intro is a new feature that integrates LinkedIn data directly into users' iPhone email inboxes, allowing professionals to view LinkedIn profiles of people they're corresponding with."
LinkedIn stepping up on email system →
NEUTRAL
"The webcast was broadcast live on Facebook, LinkedIn, and YouTube."
Lead & Metrics & Selling Used Cars | Jasen Rice →
NEUTRAL
"The broadcast was streamed live across Facebook, LinkedIn, and YouTube on Friday at 1PM."
The October 2021 Auto Biz News | DealerRefresh →
NEUTRAL
"with Lavoie recommending readers follow Armorer's work on LinkedIn for further insights"
Where a BDC Falls Short →
NEUTRAL
"Patrick McKeever, VP of Sales and Business Development at Honcker Cars, posted a LinkedIn job recruitment message targeting displaced TrueCar employees"
Looks like Honcker is hiring... →
NEUTRAL
"AI-powered content tool for generating LinkedIn posts in his voice"
Car sales professionals, AI is the assistant you always wanted, but never had. →
NEUTRAL
"scheduled to air live across Facebook, LinkedIn, and YouTube on Friday at 1PM"
Current Automotive Market Trends | Kevin Frye →
NEUTRAL
"A community member amplified the job posting by sharing it to the DealerRefresh LinkedIn group to reach a broader audience of automotive professionals."
Regional Sales Manager RTS - Sacramento (Dealertrack) →
NEUTRAL
"Bing Ads is rolling out the ability for advertisers to target LinkedIn audiences, leveraging Microsoft's ownership of both platforms."
Bing Ads to Allow Advertisers to Target LinkedIn Audiences →
NEUTRAL
"The webcast explores emerging trends in automotive advertising and was broadcast live across Facebook, LinkedIn, and YouTube."
Energy is high for FUEL (Platform) | Chris Marshall and AJ Weir →
NEUTRAL
"Kevin Kulma confirms the rumor by citing a LinkedIn post from Conversica's Head of Auto indicating the entire automotive team was laid off"
Conversica leaving automotive? →
NEUTRAL
"LinkedIn and Instagram are secondary priorities versus Facebook, Twitter, Google+, and Pinterest"
The Three Stages of Social Media →
NEUTRAL
"competition from modern social platforms like Facebook, LinkedIn, and Slack"
DealerElite - anyone using it? →
NEUTRAL
"native Google Data Studio connectors that allow direct integration of marketing data from Facebook, Bing, Twitter, LinkedIn, and other platforms"
Native Google Data Studio Connector for Facebook, Bing Ads, Twitter, LinkedIn Ads →
NEUTRAL
"The post promotes a live broadcast across Facebook, LinkedIn, and YouTube at 1PM"
Getting Spicy in the Industry | Matthew Haiken →
NEUTRAL
"Automotive dealers discuss the concept of integrating social media platforms (Facebook, Twitter, LinkedIn) directly into CRM systems to unify customer communication and relationship management."
I want Social CRM →
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