Lotlinx — DealerRefresh Vendor Library

"LotLinx announced the appointment of Gee Leung as Chief Operating Officer, leveraging his 20 years of experience in digital media and technology to support the company's growth. The hire marks a strategic transition for LotLinx as it evolves from a startup to an established leader in automotive AI and digital marketing."

"digital strategy experts from CarClick360.com and LotLinx who will discuss new tactics for 2017, with a case study from Vern Eide Management Group demonstrating successful implementation across 10 dealerships"

"LotLinx, a VIN-specific digital marketing platform for dealers, hired John Gottschalk as Senior Vice President of Client Relationships, bringing nearly 20 years of automotive and digital marketing experience from his previous role as SVP of Dealer Relations at FordDirect. The announcement indicates LotLinx's focus on strengthening dealer relationships and developing enterprise solutions through seasoned industry leadership."

"LotLinx announced plans to expand its automotive AI platform into Canada starting December 1, 2017, initially targeting the country's largest dealership groups with an invitation-only launch. The company will offer its TURN platform and VIN-View Optimizer tool, which uses AI to target shoppers based on search behavior and optimize vehicle display pages for conversion."

"Thomas Gage from LotLinx discussing Q1 2024 inventory data from a newly released Vincensus report, covering both new and used vehicle sales trends and providing forward-looking analysis for the current quarter"

"found success using LotLinx to drive VIN-specific, low-funnel traffic directly to the dealership's website. After being introduced to the platform at a Chrysler conference in 2014, Firas adopted it as a core part of their strategy"

"LotLinx announced a partnership integrating its VIN-specific digital marketing platform, TURN, with VistaDash, a marketing analytics tool developed from PCG research by Brian Pasch."

"LotLinx announced an expansion of their VS product suite with two new CX solutions aimed at improving mobile car shopper conversions for dealers. The additions include CX - Photo AI, which uses artificial intelligence to optimize underperforming ad photos, and CX - Amplified Mobile Pages (AMP), which delivers fast-loading, mobile-friendly VIN landing pages designed to drive click-to-contact and click-for-price actions."

"LotLinx proprietary research is cited as suggesting the sweet spot is 30 VDP views in 30 days, framing this as a benchmark dealers should target in their digital strategy."

"vendors like Drivonic and LotLinx, who create generic Facebook pages to run dealership inventory ads rather than requesting access to the dealership's official page"

"The thread explores various options including TrueCar, CarGurus, Dealix, Car Direct, and LotLinx, but the most prominent insight is a pushback against third-party lead providers altogether, with experienced professionals like Manny Luna and SeanKerr arguing that dealers should invest directly in PPC and SEO to build their own lead generation rather than paying middlemen"

"Users report strong metrics around unique in-market shoppers and cost-per-VDP views, but note lower form submission rates compared to SEM, with most recommending it as a budget-permitting supplement rather than replacement to existing campaigns."

"A dealer considering whether to continue with LotLinx after 6 months discusses the difficulty of attributing sales improvements to the service versus other factors like pricing changes, while community members emphasize the importance of analyzing visitor engagement metrics (bounce rate, time on site, conversions) rather than relying solely on traffic volume to evaluate ROI. The thread reveals that LotLinx's lead sources are proprietary information, making it challenging for dealers to fully understand where traffic originates, though the original poster ultimately connects with LotLinx's CEO to gain better clarity on the service."

"some dealers report Lotlinx delivers VDP traffic cheaper than other channels with strong conversion rates"

"The thread generates mixed opinions on popular vendors like Haystak and Lotlinx, with experienced dealers debating whether to focus on SEO alone versus a balanced multi-channel approach combining organic search, paid search, and conversion optimization tools."

"comparing its $1 per VDP view pricing to competitors like LotLinx ($3-4 per shopper)"

"John Lane from LotLinx surveys dealers about whether major holidays remain strong sales periods, noting that digital engagement may be altering traditional seasonal shopping patterns and sales peaks."

"Key sources mentioned include Foureyes' automotive dealer benchmarks, LotLinx market reports, CDK's Friction Points study, and FRIKINtech's dealer and consumer benchmarks"

"Register here for this free LotLinx webinar"

"The primary activity I'll be focused on is LotLinx's 'Turning Point' event on Saturday."

"The original poster ultimately chose LotLinx instead, but the consensus strongly supports CarGurus as the superior option if forced to choose between the two."

"Preston Ford/iFrog/LotLinx webinar - DrivingSales"