MotoDA — DealerRefresh Vendor Library

MotoDA is a data warehouse, reporting, and attribution platform made for car dealerships. It pulls a dealer’s GA4 website data, Google Ads spend, and live inventory feed into one cloud data warehouse and scores buyer intent at the VIN level. Most dealer reports stop at sessions and form fills. MotoDA shows which vehicles shoppers are actually researching and getting close to buying, and gives each vehicle a sale indicator score from 1 to 10. The scoring models learn from activity across the whole dealer network, but each dealer only sees their own data. Dealers use it to find popular models they are short on, catch aging inventory nobody is looking at, and move ad budget to the campaigns that bring in real shoppers. An AI analyst is in development so dealers will be able to ask questions about their data in plain English. MotoDA works for single stores and dealer groups with multiple rooftops.