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Mudd Advertising — DealerRefresh Vendor Library
Mudd Advertising
Limited discussion
7 DealerRefresh discussions
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About suggest a correction →
Mudd Advertising is a Cedar Falls, Iowa-based full-service automotive marketing agency founded in 1981 that serves nearly 4,000 car dealerships nationwide with digital and traditional advertising, direct mail, database/CDP-driven campaigns, and its proprietary MuddVision Automotive Operating System for omni-channel marketing execution. The company offers OEM-certified digital programs (including PPC, SEO, CTV, and audio), data-driven prospecting, and integrated campaign management via its MarketCenter dashboard. In September 2025, Mudd acquired DealerTrend to expand its dealer website, inventory management, and API-driven digital capabilities.
Community evidence → Stable
Mudd Advertising has 7 mentions across DealerRefresh threads, but not enough rated opinions yet to establish a clear score. The snippets below are early signals.
7 mentions · 2 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Is anyone here familiar and working with the MUDD Advertising group and/or specifically utilizing the StringDPS Dashboard? It's part of www.stringautomotive.com I just got off a DEMO and really like the idea of a DASHBOARD where ALL my SEM stats, Vendor stats from them all, Leads, Texts, phone call, etc can all show up, and be incorporated into one SUPER SCREEN giving the big picture where your Digital is."
StringDPS & String Automotive →
POSITIVE
"Here is a article from Mudd Advertising using Protocol with call tracking [URL]http://mudd.com/blog/google-analytics-measurement-protocol-for-php-campaign-tracking/[/URL]"
Anyone using "Measurement Protocol"? →
NEGATIVE
"Our approach here at Mudd is to be persistent in demonstrating the features, advantages and benefits of our products and services. We certainly don't want to upset anyone by over-contacting them! I understand your frustration about being contacted too frequently"
MUD Advertising and City Twist Please EFF off →
NEUTRAL
"I am out here in Cedar Falls, IA working with the Mudd Advertising Agency and they have some very interesting marketing tools... When i discussed the use of UGC, Web 2.0 and Social Networking sites being included in a dealer's marketing strategies, they just flat out believe there is little to any promotional value in the category"
Social Networking is more popular than emailing! What does that mean? →
NEUTRAL
"We are now considering Mudd Advertising but don't really know who else in the industry to consider as we are fairly new to this form of advertising."
Help Needed in Choosing Digital Advertising Company →
NEUTRAL
"We use Rocky over at MUDD Advertising for this."
Digital Marketing for Fleet / Commercial Departments →
NEUTRAL
"they market in his territory really have with Mudd Advertising ads"
Internet Closing Percentage →
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