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NabThat — DealerRefresh Vendor Library
NabThat is an award-winning automotive website platform built on Google's Angular Framework that provides dealerships with fast, responsive websites and…
NabThat
69% · Well regarded
35 DealerRefresh discussions
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About suggest a correction →
NabThat is an award-winning automotive website platform built on Google's Angular Framework that provides dealerships with fast, responsive websites and integrated email automation to drive consumer engagement and lead conversion. The platform is part of Honda's Digital Certified Program and includes a dealership portal for managing website content and services. It also offers a consumer-facing request-for-sale tool that allows shoppers to receive anonymous, all-inclusive price offers from local dealerships without sharing personal contact information.
What you do with it
replace their existing website platform with one optimized for speed, UX, and lead capture, so they can dramatically increase website leads and appointment-set rates
When a dealer's website is underperforming on lead volume and conversion
leverage NabThat's audience segmentation and analytics integration with Google and Facebook, so they can target in-market shoppers more accurately and improve ad ROI
When a dealer wants to run more precise digital advertising campaigns
deploy NabThat's anonymous 'Unlock Our Best Price' consumer tool to capture interest without requiring personal contact information, so they can convert anonymous shoppers into engaged price-request leads
When a dealer wants to engage price-sensitive shoppers who won't submit traditional lead forms
Community evidence → Stable
The DealerRefresh community shows a small but enthusiastic group of dealer voices recommending NabThat for website conversion performance, with claims of lead volume surging from 100 to 900+ per month and strong appointment-set rates cited by NabThat's own representative. Several members and at least one dealer explicitly endorse the platform for lead generation and SEM management. However, negative signals exist: one community member documented a broken experience with NabThat's anonymous pricing tool, where advertised prices were already public and a follow-up automated email quoted a price $2,000 higher than shown, undermining the core value proposition. A Lighthouse score comparison also placed NabThat significantly below competitors on site performance, directly contradicting the platform's speed-focused positioning. The anonymous pricing concept drew mixed reaction, with one member appreciating the mechanic but finding the branding gimmicky.
Website lead volume and conversion improvement5 mentions
Anonymous / secret pricing tool effectiveness3 mentions
Site speed and technical performance3 mentions
Audience segmentation and digital ad targeting2 mentions
Budget-friendly website provider recommendation2 mentions
Low brand awareness / visibility in community2 mentions
35 mentions · 9 positive · 4 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Jason@nabthat raises a challenge that dealers and ad agencies face: standard URL structures from most automotive website providers lack the granularity needed to segment audiences by specific vehicle details and behaviors... He introduces a new platform his company built that can integrate directly with Google and Facebook to enable more detailed audience segmentation across any web provider"
Segmenting Audiences in Google & Facebook →
POSITIVE
"Jason@nabthat - Great Campaign! Really impressive numbers and set-up, well done... Our Display campaigns can pull over a 1% CTR especially on Facebook where we are seeing 2%. We have our own analytics platform that feeds Google/Facebook data on who to target"
If your on a tight SEM budget, why does this seem like a good idea????? →
POSITIVE
"Switch to Nabthat like we did. No lie, I'm not considering anyone else, no matter what. No way. You'll hey leads like you've never seen. Give it one week, then pow. They are also brilliant SEM managers."
What in the Heck is Going On With my Dealer.com sites in Google SRP's????? →
POSITIVE
"I recommend NabThat.com for websites that convert, which is all that matters."
Dealer.com Advertising is a no go according to DDC themselves →
POSITIVE
"I went through a demo of [URL]https://www.nabthat.com[/URL] and what they can do with customized filters on vehicles and integrated (backend) lead management is AMAZING!"
Who is innovating? →
POSITIVE
"Jason@nabthat, post: 50129, member: 10043"]We have seen dealers go from 100 leads a month to over 900+ leads a month from their website without changing anything but their site (every piece matters, backend, code structure (google indexing/crawling), UI, UX, site speed, etc.)"
Is Wordpress better than the rest? →
POSITIVE
"This is exactly why we use full proof servers to ensure that none of our dealers ever lose leads."
Dealer.com Sites are Down!!! →
POSITIVE
"others like Carluminati report poor performance with CDK Connected Store and prefer traditional solutions like Nabthat"
Digital Retailing - do you? →
POSITIVE
"Community members recommend several budget-friendly providers including Carbase, Dealer.com (under $1k base sites), AutoFusion, AutoRevo, eBizAutos, and NabThat, with specific contacts provided for each."
CHEAP Website Options →
NEGATIVE
"a competitor using Nabthat, a lead-capture tool that promises "secret pricing," but found the experience broken: the initial CTA showed prices already advertised publicly, while a follow-up automated email quoted a price $2,000 higher"
When Your Tech Stack is Wack! →
NEGATIVE
"Nabthat (I think) 16. [lighthouse score comparison showing NabThat performing significantly worse than competitors]"
Websites →
NEGATIVE
"Jason@nabthat, post: 46080, member: 10043"]I believe there is also an application fee, vetting process and a integration fee that is at least $10,000 (but it may be somewhere closer $40,000)"
CDK Third Party Access Pricing Guide →
MIXED
"[QUOTE="Jason@nabthat, post: 60222, member: 10043"] Here are some things to think about: 1. Mobile Pop-up Form fill abandonment rate 2. Pop-up forms in general 3. Pushing customers into a different UI/UX - Customers can experience what we define as "Digital Shock"... Taking all of this into account, we built the following utilizing our Trademark "Unlock Our Best Price" & "Unlock Your Best Price""
Evolving Call to Actions - should ePrice die? →
MIXED
"Jason@nabthat I like the idea. I think this is really a much better "Get e-Price". One thing that stands out to me (and I think shoppers) is the branding makes it feel gimmicky."
Latest Study on Dealership Website platforms finds out... →
NEUTRAL
"[USER=10043]@Jason@nabthat[/USER], are you talking about lead submission's for strictly the website provider for sales??"
Web visits to web generated lead conversion rates for benchmarks →
NEUTRAL
"[QUOTE="Jason@nabthat, post: 54599, member: 10043"] Dealer Website Closing Rate: 15%-22% ... Appointments Set (Dealer Website): 60%-70%[/QUOTE]"
It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here] →
NEUTRAL
"Since dealership website leads are normally the highest closing and most digital marketing spend is used to send traffic there, how do you use your CRM and Google Analytics to look at ROI? We like to keep things consistent; all leads generated from a dealer's website is segmented as a Source and sent into the CRM and Google Analytics."
How many Categories of Internet Leads should there really be? →
NEUTRAL
"NabThat started 4 years ago as a TrueCar like platform (in many different ways) and one of the issues we faced before pivoting the company to help dealers with technology platforms and consumer products was the Cost of Acquisition"
BREAKING news! Carvana & Vroom is bleeding cash. Is Ecommerce in auto DOA? →
NEUTRAL
"[QUOTE="Jason@nabthat, post: 49599, member: 10043"][USER=8479]@Alexander Lau[/USER] AMP pages should not be "needed" if your website loads quicker than the "norm" (espn, cnn, etc.) Additionally, there are restrictions on AMP pages. :2cents: Concentrate on your own site, optimize it and get it to convert.[/QUOTE]"
What's Your Mobile Page Speed? It's Now Becoming an Official Google Ranking Factor →
NEUTRAL
"[QUOTE="Jason@nabthat, post: 47047, member: 10043"]Fair.com has an interesting business model and think Mr. Painter's track record of success will follow."
Any Dealerships Using Fair.com? Reviews & Ratings →
NEUTRAL
"[QUOTE="Jason@nabthat, post: 55176, member: 10043"] "the theory of decision-making, and translation between languages." [/QUOTE]"
A.I. ain't A.I. in automotive. It is B.S. →
NEUTRAL
"Jason@nabthat, post: 46116, member: 10043"] A copyright is usually used to protect works of art and may not be bullet proof in stopping companies from scrapping inventory off your site."
Inventory protection Idea that doesn't work →
NEUTRAL
"Jason@nabthat"
Any of you guys completely moved away from Cable TV to strictly Internet TV?? →
NEUTRAL
"Jason@nabthat, post: 48220, member: 10043"
Location is the ad source of the unenlightened →
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