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NabThat — DealerRefresh Vendor Library
NabThat
69% · Well regarded
35 DealerRefresh discussions
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About suggest a correction →
NabThat is an award-winning automotive website platform built on Google's Angular Framework that provides dealerships with fast, responsive websites and integrated email automation to drive consumer engagement and lead conversion. The platform is part of Honda's Digital Certified Program and includes a dealership portal for managing website content and services. It also offers a consumer-facing request-for-sale tool that allows shoppers to receive anonymous, all-inclusive price offers from local dealerships without sharing personal contact information.
What you do with it
replace their existing website platform with one optimized for speed, UX, and lead capture, so they can dramatically increase website leads and appointment-set rates
When a dealer's website is underperforming on lead volume and conversion
leverage NabThat's audience segmentation and analytics integration with Google and Facebook, so they can target in-market shoppers more accurately and improve ad ROI
When a dealer wants to run more precise digital advertising campaigns
deploy NabThat's anonymous 'Unlock Our Best Price' consumer tool to capture interest without requiring personal contact information, so they can convert anonymous shoppers into engaged price-request leads
When a dealer wants to engage price-sensitive shoppers who won't submit traditional lead forms
Community evidence → Stable
The DealerRefresh community shows a small but enthusiastic group of dealer voices recommending NabThat for website conversion performance, with claims of lead volume surging from 100 to 900+ per month and strong appointment-set rates cited by NabThat's own representative. Several members and at least one dealer explicitly endorse the platform for lead generation and SEM management. However, negative signals exist: one community member documented a broken experience with NabThat's anonymous pricing tool, where advertised prices were already public and a follow-up automated email quoted a price $2,000 higher than shown, undermining the core value proposition. A Lighthouse score comparison also placed NabThat significantly below competitors on site performance, directly contradicting the platform's speed-focused positioning. The anonymous pricing concept drew mixed reaction, with one member appreciating the mechanic but finding the branding gimmicky.
Website lead volume and conversion improvement5 mentions
Anonymous / secret pricing tool effectiveness3 mentions
Site speed and technical performance3 mentions
Audience segmentation and digital ad targeting2 mentions
Budget-friendly website provider recommendation2 mentions
Low brand awareness / visibility in community2 mentions
35 mentions · 9 positive · 4 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"[QUOTE="Jason@nabthat, post: 47365, member: 10043"]There is a deciding difference; most addresses are handcuffed to one internet provider + cable television subscribers are leaving in mass (500,000 just in Q3 of 2017). Cable companies will do anything to find revenue to offset their decaying business.[/QUOTE]"
Does the end of Net Neutrality have any bearing on the car business? →
NEUTRAL
"Jason@nabthat, post: 45969, member: 10043"
Google gives estimate on how much Site Traffic your losing due to a Slow website. →
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