Phone Ninjas, founded in 2010, is an automotive-specific phone coaching and training company that provides ongoing one-on-one coaching, mystery shopping, and scripting services to car dealerships to improve phone handling, appointment-setting, and show rates across sales, BDC, service, and parts departments. Their proprietary Phone Skills Index (PSI Score) has become an industry benchmark for evaluating dealership call effectiveness. They operate on a month-to-month model with no setup fees, delivering weekly call reviews and personalized feedback to dealership staff.
Community evidence
→ Stable
Phone Ninjas has 60 mentions across 20+ years of DealerRefresh dealer discussion — rated 97% · Favorite. The community includes 35 positive and 1 negative takes.
60 mentions · 35 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Elise Kephart has been hired as VP of Training for Phone Ninjas, a company serving automotive dealers, after a six-month search for someone with dealership experience and strong work ethic. The thread consists almost entirely of congratulatory replies from community members expressing enthusiasm for both Kephart's hiring and the company's prospects in 2012."
Meet the New VP of Training for Phone Ninjas →
POSITIVE
"Phone Ninjas was given a Spotlight Award as one of the 5 best products at NADA by PCG... Because we have a Great Product! Brian also is a huge advocate for Phone Ninjas promoting us to his clients."
Is paying for an award false advertising? →
POSITIVE
"community members recommend Phone Ninjas as an alternative solution. After a demo call with Jerry Thibeau of Phone Ninjas, Neil determines that while inbound phone training is valuable"
BDC training help →
POSITIVE
"Your Phone Ninjas bill is a lot less and we give you something of value!"
Carfax Pricing →
POSITIVE
"We will also have a booth at DD13, so come by and say hi to myself, Lindsay and Jennifer from Phone Ninjas. Look forward to seeing you in Vegas!"
DSES, DD13 and Vegas →
POSITIVE
"Jerry Thibeau accuses CallSource of unethically copying Phone Ninjas' branding in their marketing materials after he had recently demonstrated his product to them"
Pirates Amongst Us! →
POSITIVE
"J Picciotti promotes Phone Ninjas, a telephone coaching system designed to train dealership sales associates and management to be more confident and assertive on calls, with both virtual and in-house training options available."
How is Your Training Going? →
POSITIVE
"Since I started [URL="http://phoneninjas.com"]Phone Ninjas[/URL] in 2009, I have seen my fair share of success stories, but the one I am about to share with you is a classic."
From Bad To Great! →
POSITIVE
"Moon successfully created a refreshed, professional look for Phone Ninjas (formerly Phone-Up Ninjas), earning praise from community members"
A Big Thanks →
POSITIVE
"Phone Ninjas is running a Q2 contest offering an all-expenses-paid Hawaii trip (airfare, six nights lodging, and $1,000 cash) for one employee and their spouse, with entries based on 5.0 scores earned through their mystery shopping program"
Hawaii Anyone? →
POSITIVE
"At Phone Ninjas we hear a lot of sales people struggling when asking for the appointment, so I decided to do something about that. I am proud to announce that Phone Ninjas just released a new feature that will allow phone shoppers the ability to easily schedule their own appointments once off the phone with dealerships."
Coolest Lead Response Tools →
POSITIVE
"I also practice that technique when hiring people who work for Phone Ninjas. You get a more qualified person who will get the job done properly you'll make more money for your business by hiring the right person."
Inventory & Marketing Manager Worth →
POSITIVE
"Jerry Thibeau from Phone Ninjas would be a worthwhile investment for you. He posts here often and has tons of great things to share with dealers."
Internet Lead Follow-up →
POSITIVE
"Phone Ninjas, a company providing phone and internet training to over 400 automotive clients, is actively recruiting a National Sales Trainer"
Phone Ninjas is Hiring! →
POSITIVE
"This thread promotes a RefreshFriday webcast featuring Phone Ninjas' Mike Hoyser, who analyzes actual sales calls to identify where dealership sales teams are underperforming"
Get your Phone up Game up | Mike Hoyser →
POSITIVE
"Phone Ninjas, run by Jerry Thibeau, is widely recognized as a solid and potentially the best phone training program available for dealership staff"
BDC Phone Training →
POSITIVE
"The consensus leans toward Phone Ninjas being a credible, dealership-specific resource, particularly valued for its continuous coaching philosophy over traditional single-event training."
Community Review: Phone Ninjas →
POSITIVE
"Phone Ninjas announced the winner of their Q2 sales coaching contest, which required a perfect 5.0 score and drew 118 entries."
Hawaii Winner Crowned! →