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Post Sponsor posted the thread What is the Optimal VDP Views-to-Days Ratio? in Off Topic & Everything Else.
It’s a widely accepted fact in the automotive industry: VDP (Vehicle Details Page) views drive sales. As the watershed Cobalt study from...
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Ian Cruickshank posted the thread Assessing the Limitations of Print Advertising for your Dealership in Websites, SEO, SEM, Display, Social, Marketing.
Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons...
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Post Sponsor posted the thread Why Dealers Need a Vendor Management System and How They Can Benefit in Off Topic & Everything Else.
Auto dealers are faced with tremendous operational challenges today. The pressure to always be increasing sales volume, service and...
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Adam Robinson (blog) posted the thread Removing Sales People and Utilizing Product Specialists at Your Dealership in Off Topic & Everything Else.
Before pricing information websites, salespeople were the gatekeepers.
When it came to vehicle features, availability and negotiating...
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Post Sponsor posted the thread How to Attract In-Market Buyers at Every Stage of the Journey in Off Topic & Everything Else.
As digital marketers, it’s your job to attract buyers that are shopping online, and as GMs, you have seen the impact that online media...
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Post Sponsor posted the thread Two Emerging Technologies that Attract In-Market Buyers in Off Topic & Everything Else.
These days you (the marketer) need to be hyper-focused on all of the changes in the auto industry and beyond. Everyday you need to...
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Ian Cruickshank posted the thread The Absolute Best Places you can Trim your Advertising Dollars in Websites, SEO, SEM, Display, Social, Marketing.
“There is no bad press!” has been attributed to a multitude of famous, and pseudo-famous, people that were usually getting bad press at...
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Scott Empringham posted the thread Are You Demanding Accountability From Your Social Media Agency? in Websites, SEO, SEM, Display, Social, Marketing.
Last month, I participated in a panel discussion about social and digital marketing at the Digital Dealer 21 convention in Las Vegas. In...
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Post Sponsor posted the thread Text Sells: Improve Your CSI and Repeat Business with SMS in Off Topic & Everything Else.
Are you looking for ways to improve your Customer Survey scores? Do your service advisors wish they had a clone to do all the follow-up...
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AutoHook posted the thread Adapt or Die: The Auto Dealer's Digital Adaptation Survival Guide in Off Topic & Everything Else.
If there is one thing that remain constant throughout the automotive industry today, it is that change is inevitable. Change will never...
ryan.gerardi posted the thread Online Vehicle Checkout: An Interview with Drive Motors CEO Aaron Krane in Websites, SEO, SEM, Display, Social, Marketing.
As early as 2006, a little known sole-proprietorship known as Ai-Dealer was attempting to introduce the idea of an online shopping cart...
mwpistell posted the thread Sell More Trucks Without Spending More Money in Websites, SEO, SEM, Display, Social, Marketing.
An Experiment Using AdWord’s Demographic Targeting
Background
A while ago I read an article on the Washington Post about how the...
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Adam Robinson (blog) posted the thread 3 Benefits of a NEW HIRE Onboarding Program in Off Topic & Everything Else.
The onboarding process begins on your new hire’s first day and ends after all the HR paperwork is signed and filed, right?
Well... not...
kevinfrye posted the thread Digital Dealer 21 Review with Kevin Frye #DD21 in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Helping Jerry Thibeau rehydrate in the Vegas heat at Digital Dealer 21
When it is 104 degrees, do you enjoy:
Replacing the shingles...
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Arnold Tijerina posted the thread A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways? in Websites, SEO, SEM, Display, Social, Marketing.
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort...
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Post Sponsor posted the thread Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems) in Off Topic & Everything Else.
Driving quality in-market car buyers to your dealership's website is hard work. There are many ways to drive traffic to your website...
ryan.gerardi posted the thread Is Your Used Car Manager in Love with the Auction? in Off Topic & Everything Else.
The new adage in the used car business is to buy a lot and sell fast. As one industry expert has stated, “Margin compression in used car...
I haven't worked in a dealership for more than 6 years now. Today I'm a vendor; one who works closely with OEMs and dealers... for those...
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Ian Cruickshank posted the thread How to Reach Buyers at Every Stage of the Journey in Websites, SEO, SEM, Display, Social, Marketing.
Are you finding that your digital marketing is less and less effective every year?
That’s not because you’re doing anything wrong, it’s...
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Post Sponsor posted the thread How to Use Display Ads that Drive In-Market Buyers in Off Topic & Everything Else.
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened...
ryan.gerardi posted the thread What Do Dealers Really Want from the Vendor Community? in Off Topic & Everything Else.
Fifteen years ago the auto industry, the world really, was faced with an extraordinary situation. We were at the dawn of the digital age...
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Post Sponsor posted the thread How to Make Conquesting Easier from Your Service Drive in Websites, SEO, SEM, Display, Social, Marketing.
Soft credit pulls provide the needed insight to truly understand your service drive to see which customers are in equity position...
john.quinn posted the thread Are you a “System” team or a “People” team? in Off Topic & Everything Else.
A dealer owner recently caught me by surprise.
Chatting about the business, past, present and future, the conversation turned to...
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AutoHook posted the thread Digital Marketing Mysteries Exposed at Digital Dealer 21 in Off Topic & Everything Else.
In August 2016 at Digital Dealer 21 in Las Vegas, Digital Marketing Mysteries were exposed during the Naked Truth panel session...
ed.brooks replied to the thread We are being beaten by socks. SOCKS!.
Steve -
I love your actionable operations advice. I read you on you a regular basis and pay attention to that advice. Where I took...