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kevinfrye posted the thread Digital Dealer 17 Review with Kevin Frye in Automotive News, Press Releases, and Events.
You will get knocked out by this Digital Dealer 17 Review
Have you seen my Led Zeppelin sweater? It’s made of Kashmir… As I entered...
Daniel J. Mondello posted the thread Drive Better Digital Marketing Decisions With Geo-Coding in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
How far, on average, are your customers willing to travel to purchase their next vehicle from your dealership?
For those of you out...
mwpistell posted the thread 5 Ways You’re Sabotaging Your Own AdWords Account in Websites, SEO, SEM, Display, Social, Marketing.
You're likely spending a decent chuck of change each month on PPC at your dealership. Wouldn't it be great to know you're doing it...
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Jessica Ruth posted the thread Here's to you, Sean Woodruff in Automotive News, Press Releases, and Events.
Last month the DealerRefresh community lost a member to an unfortunate accident. Not only a good member, but a freaking great member...
Eric Miltsch posted the thread Connected Cars Changing Our Commutes in Automotive News, Press Releases, and Events.
The Connected Car movement continues it's rapid expansion. Our connected lifestyles have changed our personal activities tremendously...
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Jessica Ruth posted the thread Skip the Dealership. Buy Online. in Automotive News, Press Releases, and Events.
Latest HOT Discussion in the Forums
Skip the Dealership. Buy Online!
Saw a TV ad for a new online vehicle buying service called...
ben.anderson posted the thread Apple Pay. Is this the Future of Payments? in Automotive News, Press Releases, and Events.
Today Apple announced a watch and a new iPhone 6. Most of the headlines you read will be centered around these devices. However, a much...
MikeHaeg posted the thread How Even the Worst of Drivers Can Be Trained To Slow Down in Automotive News, Press Releases, and Events.
Government officials have tried long and hard to make streets around schools safer for pedestrians. In particular, for pedestrian...
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Jerry Petrotto posted the thread 5 Blogging Myths and 5 Tips in Automotive News, Press Releases, and Events.
Jeff Kershner and I were having a great conversation the other day about why dealers don't have a blog on their dealership's website and...
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Ken Kolodziej posted the thread Your Mind Is Misleading You: How To Keep It Simple in Automotive News, Press Releases, and Events.
You gotta be familiar with the concept of Occam’s Razor…
...it’s something I quote often here at String whenever we’re faced with a...
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Adam Dennis posted the thread HTTPS Everywhere: What it Means for Your Dealership!? in Automotive News, Press Releases, and Events.
Google uses over 200 factors to determine website relevancy, and now HTTPS has been thrown into the mix, with a rule that Google is...
JD Rucker posted the thread AutoTrader's Social Media Survey is a Total Sham in Websites, SEO, SEM, Display, Social, Marketing.
They say that if you torture the data long enough, it will confess to anything. In the case of AutoTrader's recent "study" about car...
Cobalt posted the thread Leave the Screen Open: How to Deliver Screen-Friendly Experiences in Automotive News, Press Releases, and Events.
I found myself squinting at the letter "N".
That’s all I could see after I pinched and zoomed in on one guitar after another on the...
JD Rucker posted the thread Are VDP Views the Cause or the Effect of Better Digital Marketing? in Automotive News, Press Releases, and Events.
Which comes first...the VDP or your dealership's overall marketing?
Ever since the rise of dealership websites as a virtual showroom...
Daniel J. Mondello posted the thread How Negativity in Adwords Can Yield Positive Results in Websites, SEO, SEM, Display, Social, Marketing.
The challenge of Paid Search/Adwords can be quickly dismissed once one realizes the incredible possibility of impressive results.
There...
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Brian Pasch (blog) posted the thread Defining A Hierarchy Of Automotive Digital Marketing Responsibilities in Websites, SEO, SEM, Display, Social, Marketing.
As larger dealer groups allocate more internal resources to manage their digital marketing investments, our industry needs to discuss...
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Brian Pasch (blog) posted the thread 2 Strategies to Reduce Your AdWords Cost per VDP View in Websites, SEO, SEM, Display, Social, Marketing.
Dealers are spending more and more money each year on Google AdWords campaigns.
AdWords can be a very effective way to connect dealers...
TMuellner posted the thread Why Mobile-only Shoppers are Changing Car Sales in Websites, SEO, SEM, Display, Social, Marketing.
If you had to guess, how big would you say your dealership’s showroom is?
Somewhere in the neighborhood of 15,000 or 18,000 square...
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Justin Brun & Ben Koller posted the thread Elevate Your Email Performance With Video in Websites, SEO, SEM, Display, Social, Marketing.
Email isn’t easy; you have less than 30 seconds.
We all know it’s not easy to build a relationship with prospective customers through...
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Dennis Galbraith posted the thread A Fresh Look at Segmentation and the Consequences to Dealer Marketing in Websites, SEO, SEM, Display, Social, Marketing.
Although most dealers don’t perform formal market segmentation analysis, the vast majority understand and use some form of segmentation...
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Jessica Ruth posted the thread Google's 200 Ranking Factors - The Complete List in Automotive News, Press Releases, and Events.
While it would be great to have an official list of everything that helps and hinders a website's ranking, Google doesn't exactly give...
malinda.terreri posted the thread Are You Ignoring this Godzilla-Sized Email Trend? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Mobile continues to take over the world. Here are some recent stats on email marketingand how you can apply them to improve your...
JD Rucker posted the thread Responsive Dealer Websites: More than a Buzzword in Off Topic & Everything Else.
In my years working for a dealer website provider, I was often tasked with keeping up with the latest trends in website design...
Aaron Wirtz posted the thread Media Readiness at the Dealership in Websites, SEO, SEM, Display, Social, Marketing.
Subaru of Wichita has been in the news a lot lately, and each encounter has reinforced the importance of our state of media readiness as...
JD Rucker posted the thread Embracing Your Friendly Neighborhood Dealer Website Add-Ons in Off Topic & Everything Else.
At one point, I was J. Jonah Jameson. When I left the dealership world and hit the vendor side over seven years ago, I learned from...