• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
  • umer.autojini
    Hmm... why not have all calls from AutoTrader, Cars.com, Ebay Local go to your number with Whoscalling and have whoscalling send it over...
  • C
    Jeff, in your Digital Dealer interview (very next blog post), you said.. "I end every vehicle description with our phone number; these...
  • M
    Multichannel Musings replied to the thread Taking inventory of your dealer advertising tracking phone numbers..
    What happens when your call tracking numbers don't work? Your customers become very unhappy, and their business with you comes to a...
  • G
    I am surprised that no one has created a software system for dealers so they can login to all their “numbers”. I’m sure someone reading...
  • C
    I think the main problem in our industry concerning analytics is the interpretation and implementation of change based on these results...
  • umer.autojini
    The stats varying across different tracking programs is very normal. You will see different numbers between server log analysis tools...
  • B
    Ben Murphy replied to the thread Traffic Tracking Online - who do you trust?.
    I think there are 3 big factors at play: 1) Laziness vs. Complexity = Complexity Wins. People screw up all the time setting up...
  • J
    Jake replied to the thread Traffic Tracking Online - who do you trust?.
    Let me preface this comment by saying I've always been one to educate dealers/IM's that stats are extremely important and one of the...
  • C
    Corey Salzano replied to the thread Traffic Tracking Online - who do you trust?.
    Server logs are the way to go. There's no replacement for a statistics package installed on the server that processes the log files to...
  • Alex Snyder
    It is scary to think that the dealer group I work for has been with 4 different site vendors, 5 different SEM vendors, 2 different SEO...
  • B
    Brian T in Etown replied to the thread Are our manufacturers worse than we are?.
    Cindy at Dealer.com mentioned that when I spoke to her on Friday. I will be in touch with you shortly. Thanks for taking the time to...
  • A
    Alex Snyder (blog) replied to the thread Are our manufacturers worse than we are?.
    Brian, My email address is axsnyder @ Checkeredflag dot com - I'm more than happy to discuss Dealer.com with you. How's the young...
  • B
    Brian T in Etown replied to the thread Are our manufacturers worse than we are?.
    @alex Just curious who your account manager is over at dealer.com. I really like your website and I am curious how you went about...
  • J
    Joe Pistell replied to the thread Are our manufacturers worse than we are?.
    Lindsey, I totally agree, the last thing I wanted was to look like every other competitor. We're 80% done with...
  • L
    Lindsey replied to the thread Are our manufacturers worse than we are?.
    What I don't understand is why the manufacturer forces us to use vendors for our dealer websites that use Flash and Frames and are not...
  • D
    Donny Beckman replied to the thread Are our manufacturers worse than we are?.
    Ah yes, The mfg.Crm tool. What always amazes me is when they start to present this tool they always go to the dealer principal with...
  • A
    Alex Snyder (blog) replied to the thread Are our manufacturers worse than we are?.
    Mitch, You're probably correct, but I think the Automotive Dealers of today have at least accepted the Internet is not going anywhere...
  • J
    Joe Pistell replied to the thread Are our manufacturers worse than we are?.
    Ahhh... Mitch, Whointhehell writes your blog? Wow, if it's you, you're in wrong biz! Let's can that and re-sell it! Kudos, Joe
  • M
    Mitch replied to the thread Are our manufacturers worse than we are?.
    Umer stated that he thinks Nissan does a great job as well... I don't agree at all with this statement, and perhaps that has something...
  • A
    I am recently new to the domestic manufacturer side of things, and have found that I don't really like being told what products and...
  • J
    Jennifer Schrader (blog) replied to the thread Are our manufacturers worse than we are?.
    I am in agreement with all of you. A few salesman and I just had a discussion regarding " living the old school way " at other...
  • umer.autojini
    Nissan also does a good job of this... the SET regional is ahead in Toyota as far as internet and web services goes. I love there snappy...
  • J
    Jeff Larsen (blog) replied to the thread Are our manufacturers worse than we are?.
    So true... There must be a way for manufacturers to track the internet traffic to the dealerships regardless of what CRM tool is being...
  • neil
    Yes Jeffrey, you are so correct. Toyota does it better than anyone! When I was in the car business and managed one of if not the...
  • Alex Snyder
    This morning I sat through a training/refresher course hosted by the Central Atlantic Toyota's Internet ad agency, PIVNet. Usually I...
  • Filter

    🔥 This Week 5 threads · 31 posts
    Marketing & SEO
    cryptic female choice: does this biological phenomena applies to auto leads
    A vendor newcomer to the auto industry pitches a loose analogy between cryptic female choice in r...
    Seeking manager feedback: Are dedicated digital storefronts for sales reps a benefit or a distraction?
    A vendor developing a personal branding and digital storefront platform for automotive sales reps...
    Do you swear at your AI?
    Dealers and vendors admit to swearing at and berating their AI tools — Claude and GPT especially ...
    Community
    OTOLANE Auction Staff are INCOMPETENT
    A dealer created an account specifically to complain that Otolane's arbitration team denied compe...
    General
    Digital Dealer - Is it Back?
    Dealers and vendors debate whether Digital Dealer 2026 in Detroit is worth attending, with genera...
    Get this delivered every week