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Former Dealer replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
I am aware of that. I wouldn't have put in an email address if I wanted to keep that hidden. I also didn't put down cars.com or any...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Former Dealer,
You say you're a tracking monster, but did you know you can take tracking even further? When someone does something on...
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Former Dealer replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
I just happened to stumble upon this site and have been reading all of the posts! I was a dealer/GM for 12 years and just recently...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Brian,
It sounds like you're trying to sell me something. As for your question of "So what do we think can be done about it?" your...
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bhoecht replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Alex,
Several others have touched upon it... Internet shoppers are just that... they are shopping on the Internet... then they hit...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Michelle,
Of course, you are correct. What if you are a dealer who seems to be doing things right? Internet sales are way above the...
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Michelle - Honda replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Many sides to this discussion...what are internet customers looking for? Is it a good deal? Great service? Ease of buying? Selection...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Be careful Joe - you're going to make Jeff and me blush :)
Thanks for the kind words, and yes, I am constantly thinking about what is...
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Joe Pistell replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
First off... Kudos to Jeff K. & the group, take a step back and look at this thread. Truley thoughtful and experienced insights made by...
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Gerald replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Alex- I think you are right on target. I have noticed a drop in our appt set/lead ratio, though our closing ratio has stayed nearly the...
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Richard Valenta (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Alex,
Like I said in the post, it is anecdotal evidence but it did happen.
However, when looking at conversion ratios, there is...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
You make a very good point Richard, but 5, 3, even 1 year ago is a vast difference to where dealers are with their Internet presence...
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Richard Valenta (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
One more thing...
I know this is only anecdotal evidence but I was working with a real estate broker recently and him and his wife were...
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Richard Valenta (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Alex,
Our company does alot of research through email surveys to on-line visitors and we find that many visitors never even get a...
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Joe Pistell replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Alex,
Right along with your discovery, I have noticed online service appointments rising dramatically (yr over yr).
We also use...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
I've never looked at Snapshot before - interesting tool. It is way off compared to our site and Google analytics, but a neat tool to...
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Joe Pistell replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Alex,
You ARE the beast (in your market ;-) The lil' guys need to be on their A game to compete with the depth and scale of the mega...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Joe,
I understand what you're saying and appreciate your posts. You make a valid point on the megastores. For our marketplace, we are...
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Joe Pistell replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
oops,
Sorry about that typo Alex!
anyhow, best wishes with your "plans in the pipeline ;)"
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Joe Pistell replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Andrew,
After taking a quick look at your site, one last thought. Here maybe another reason why your lead count maybe down.
A Paradigm...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Joe,
I assume you're speaking to me, not Andrew.....
"If you've won 'em over once on the net, they'll assume you've got the right...
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Joe Pistell replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Andrew,
Have you had chance to plot your poorly trending lead volume vs. % of a trend of repeat buyers?
It's a hunch, but I suspect IF...
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Alex Snyder (blog) replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Thank you all for your comments so far. Andrew has caught on to the bigger point I was trying to make by my example - I wasn't looking...
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Andrew Salamone replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
I am far from an expert on the dealer side of the equation, but I have been squarely in this space since I started CarSpot back in 1995...
umer.autojini replied to the thread High traffic with low conversions? Is this a franchise-related problem?.
Hmm.. "Our dealer site has grown exponentially in traffic, but our lead conversion rate has remained relatively the same." If the...