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Wrath of the Net - talk about Ouch!

Eric - from what I can tell, on that the M3 forum, there was some legal muscle flexing that enticed BMW of Lincoln to honor the price. It sounds like another BMW store stepped up to the plate to help with the delivery closer to the winning bidder's home!

Brian - thanks. I wouldn't let this little thing upset your eBay plans. Just be careful when you list a car - learn from their mistake.

Wrath of the Net - talk about Ouch!

So is ebay worth the trouble? From personal experience I think the number is higher on the flipside, buyers not paying for the car they won on ebay vs the screwup @ cornville BMW. Looks like a quick risk vs reward assessment will show that ebay is no place to play, I am taking my ball and going home. This is also a very good example of why a strong online reputation is very important and not to be taken lightly.

Wrath of the Net - talk about Ouch!


The power of the Internet is being felt by the Husker Automotive Group at their BMW of Lincoln store.  Before we get into the details of this debacle, we want you to know it was debated as to whether this should be posted on Dealer Refresh or not.  At the end of the debate, the spirit of teaching other dealers a lesson from this mistake won out over just pointing a finger.  We don't strive to kick people when they're down.

Anyway, this all started on March 20th, 2008 when this eBay auction ended:
click for actual listing.  There was only a single bidder and he won the auction for $60,000 on a brand new 2008 BMW M3 Sedan with a MSRP above $70,000.  Obviously BMW of Lincoln was not watching the listing close enough, and they also forgot to set a reserve (mistake #1).

When the auction ended the winner was contacted, by email, with the statement "Congratulations" - according to the winning bidder.  Then that email was followed by a second email and phone call stating the listing was an error (mistake #2).  After some dispute over things, the winning bidder started a thread on one of the M3 forums:
click here for that thread.

Two days later, AutoBlog picked the story up:
click here for that article.  Since AutoBlog put it out, the story has traveled across every automotive forum we've seen.

Remember lightsabre boy, the lol'd owls, and the chubby-cheeked Asian boy?  Well, we can now add the General Manager of BMW of Lincoln to that list.  His photo was found here: Husker BMW staff.  Now he is the latest Photoshop child of the Internet.  Since his Internet popularity took off, he sent an email to the winning bidder asking him to stop all the things happening around the Internet (mistake #3), as if the winning bidder can do anything about it.  But the winning bidder has been posting all the email communications from BMW of Lincoln, and now the General Manager is a YouTube hit:

Upon further debate, we decided to take the video down.  Even though the video is technically hosted on YouTube (not Dealer Refresh) we decided it was not compliant with Dealer Refresh site rules.  We must admit we were caught up in the hysteria and were not thinking things all the way through when we linked that video to this post.  We would like to apologize to the people who have been targeted in this whole mess, and let those people know we sympathize - this must be an incredibly difficult time.  Just remember:  "this too shall pass."  We would also like to put on the record that we have a lot of admiration for the larger dealer group encompassing Husker BMW.  We started this post on the notion that it will help other dealers be cognizant of reputation management (a hot topic in the dealer world right now).  We would also like to extend an invitation to any representative of Husker BMW, or the larger group, to participate in the comment thread attached to this post.  We welcome any insight you can give, and hope you'll take this opportunity to help your cause.

Sincerely,

Jeff & Alex

"These bloggers out there, they have lots of time on their hands to do this." ...one of the salesmanagers.

"Did it ever occur to the dealership that they created a situation that compelled complete strangers to MAKE time?"....the winning bidder.

It only takes 1 person, 1 posting to really screw things up.

There is a lot to learn from BMW of Lincoln's mistakes.  Let's recap those:

  1. Put a reserve on your eBay auctions or make the opening bid something you can do.
  2. Don't assume your customers are dumb.  Don't tell someone putting a car on eBay was a mistake when you've obviously taken the time to make a decent listing.
  3. Don't email an upset customer anything they can hold against you publicly.
  4. Know when you've lost and make things right.  Admit your mistake and move on, no matter how much it costs because the penalties are far worse.

We're sorry this happened to you BMW of Lincoln, but you really did it to yourselves.  Hopefully you'll do the right thing, and have learned the power of the Internet!
Co-authored by Jeff & Alex

Too much risk and effort for too little pay and time?

Hi Angela,

Clarify? 200 total a month new and used combined or...

Here is what a big problem that still exists, not fully validating o elevating the position of ISM to the second in a chain of command.

Nobody seems to talk about it but the biggest threat in the auto monarch to the GM and GSM is the ISM.

Why? Smarter and get's the techonology and how it applies to selling vehicles.

I would bet to say that more authority is given to the FSM than the ISM. That's just crazy in todays business.

How many ISM have authority over working deals?

My guess? 8 out of 10 UCM have NO clue of e-selling but make 100-200-300k a year. It's a case of the dog waging the tail.

Make a % point maybe on the back because of buy rate being lower than the consumer can get walking into the bank...whoopee.

Sorry FSM's I don't mean to be little just trying to make a point here.

Most FSM's that I know make WELL over 100k for about 60-100 booked deals or so a month.

So my rule is minimul $50/car sold is a good start.

Heck, buyers make 100-250 per car to buy inventory, ridiculus and know of people making 200k.

Bottom line is that I feel and ISM should be paid also on a % of monthly net profit or gross that is pretty standard for a sales manager's position.

Too much risk and effort for too little pay and time?

About the ISM pay scales. Are you refering to an ISM that sells the vehicles as well as manage the department? Or just responding to leads and selling the vehicles? Which do you think should be making 100K or more per year?
With the many differnt roles that ISM's have depending on the dealership-I think it is tough to nail down a fair payplan.
I have been an ISM for 7 years and not making 100K. I dont sell the vehicle myself anymore, but manage the department in a store that sells about 200 vehicles per month. Any input is much appreciated.

Too much risk and effort for too little pay and time?

I am glad everbody agrees selling is about salesmanship but for the "blissful" it is about having a market value based pay plan and value earnings for the sales work that is required.

That is wonderful that people enjoy the industry so did I, most of the time.

So you don't have a degree so you are less valuable than say a software or pharma salesperson? but work 12 hour days and weekends.

I know of those other industries and have friends in them and I will tell you auto sales requires more ability and hard work so where is the pay?

Some people might want to work below scale but I never did.
Unfortunately it took 7 dealers in 20 years but I always made sure I was at 35% and never made less than over 100k.

The one thing that was forgotten to be mentioned is that yes you have to be a pro but to be the best but auto sales requires many sacrifices that one should be compensated for other than by commission only.

I always took most of my customers with me. So when the dealer principle would call and complain, I would always correct them in saying that they are MY customers and I am the one who has the relationship.

Cut the percentage, make me pay more for health insurance, axe the demo program, etc...I looked out for me and never looking back.

The largest percentage of autosales rep's make less than $26,000 per year. I know it shows higher but once you take out the top 2% of highline rep's over 100k that is what it is.

Most don't even know of the effort in past to be unionized and do you know why? I will save that for another time.

For anybody out there that is an ISM at a store that sell 150+ cars
month and not making 100k/yr your getting shorted.

If you have less than say 5 years in the business and an ISM your probably working too cheap(but definitely can be qualified, so don't take offense).

Thanks to all and I love to rattle things up to make this blog fun and usefull :)

Too much risk and effort for too little pay and time?

"customer calling and walking through the door is the most likely to buy?"

lol - and the majoity of the time when they DO buy, they are really an "under-cover" internet shopper!

My experience, which most of the people in our store refuse to accept regardless of the stats: the WORSE up is the fresh un-announced walk-up who really WAS a drive-by (not someone who shopped the net first - or called the day before). Yet this is the target market that 95% of a dealerships effort is based around! The staff will ignore the phones (and their email) to race to every warm body that shows up..

Too much risk and effort for too little pay and time?

??? I can't even respond to this one. The "USER NAME" "Domestic Mini Deal" says it all! "DOOMestic" Mini Deal, maybe! If you're living on "Mini Commissions" there's no wonder you can't afford to ration aka "SAVINGS". Didn't know "savings" was a new concept! Anyone else? Clearly some people see the cup as half full. It is attitudes like this that are cancerous in our industry. It is my sincere hope to combat the typical stereotype of the "Car Salesman" while providing good products and services and make one hell of a living doing it! Maybe you should consider another industry? Good Luck Mr. Doom & Gloom!!

Too much risk and effort for too little pay and time?

Yikes Brian - put the razor down!

I'm not yet 22 and started in the industry last May. As the ISM of my Nissan dealership, I find each day exciting and fresh. I'm grateful I'm compensated as well as I am, and I'm having fun doing it.

I have always tackled change aggressively, and I look forward to the next swing in the business. Several above posters are correct: It's all about salesmanship. If you treat your customers with fairness and professionalism you are likely to earn their business. Happy selling everyone.

Dealer Refresh rocks!

Too much risk and effort for too little pay and time?

"THE WINDS OF CHANGE ARE UPON US"

C'mon Guys...Lets face it! This is the CAR BUSINESS! The only thing thats constant IS CHANGE! Our industry goes through cycles. You need to be ready for them. You know regardless of whats happening in the economy...you need to ration money made during Spring/Summer/Fall for the typically "not as busy" Winter months.

There will always be a new tool for analytical customers to help weigh their options, and use as leverage while negotiating their best deal, whether it be the Consumer Reports of the 1980's, good old pac bell (yes, remember "PHONE POPS"- practically obsolete) or the World Wide Web of today! (Always something for the "OLD CAR DINOSAURS" to complain about) Same information available to the consumer, just a new delivery system! It still comes down to Salesmanship! (Sorry! I know you didn't want to hear that!)

Building value in the vehicle. Using all your knowledge of the product and it's availablity. Knowing your competition. Is it a limited production vehicle? How many of this color or model are in the region (or in existence for that matter?) Regardless of any new tools that have come along in my 24 years in the business The GAME is pretty much still the SAME! Just get the customer in the door! That's right! Okay there's one thing! Can you believe it? I actually found ONE THING that hasn't changed in the car business! GET THE CUSTOMER IN THE DOOR! I'm having an epiphany! Wow!

Honestly, in an industry where we as consumers can purchase the same product for the same price just down the road it truly is the people (and the exceptional service we provide) that sets our industry apart! And the fact is you really do need to be exceptional to get the business right now.

I cannot tell you how many times I have walked into a store intending to purchase a big ticket item, only to have walked out without purchasing, because of the salesperson! By the same token...I've inadvertently walked into a store and walked out with a BIG TICKET item, (never intending to buy a thing) Again... all because of the Saleperson!

The fact of the matter is, I still love this business like I did the very first day I got in it. I am grateful for the opportunities it has provided to me and my family. I speak to people everyday who jumped out of the business and are trying to get back in! I have to tell ex Managers you're starting back on the Sales Floor! Lets just say that doesn't go over well.

The bottom line is if you are not passionate about the Car Business you simply should not be in it. Yes, we have shifts in our income due to the economy. What industry doesn't? I've learned over the last 24 years to roll with the punches and remember the only thing that is constant in our business is change! I realize every day how lucky I am to make the kind of income I do! Even when I am the very last person to leave the dealership after the final deal is contracted and I still have to eat dinner...There is always somebody working even later serving me my dinner or checking me outat the Grocery Store!!! So I guess it could always be a lot worse! Let's face it, how many people without a formal education can say they make $50,000-$150,000 annually? Plus as an added bonus, have as much fun as we all do? ;)

Diane Uzelac
www.QueenofCars.net
www.DealerClassified.com

Too much risk and effort for too little pay and time?

"THE WINDS OF CHANGE ARE UPON US"

C'mon Guys...Lets face it! This is the CAR BUSINESS! The only thing thats constant IS CHANGE! Our industry goes through cycles. You need to be ready for them. You know regardless of whats happening in the economy...you need to ration money made during Spring/Summer/Fall for the typically "not as busy" Winter months.

There will always be a new tool for analytical customers to help weigh their options, and use as leverage while negotiating their best deal, whether it be the Consumer Reports of the 1980's, good old pac bell (yes, remember "PHONE POPS"- practically obsolete) or the World Wide Web of today! (Always something for the "OLD CAR DINOSAURS" to complain about) Same information available to the consumer, just a new delivery system! It still comes down to Salesmanship! (Sorry! I know you didn't want to hear that!)

Building value in the vehicle. Using all your knowledge of the product and it's availablity. Knowing your competition. Is it a limited production vehicle? How many of this color or model are in the region (or in existence for that matter?) Regardless of any new tools that have come along in my 24 years in the business The GAME is pretty much still the SAME! Just get the customer in the door! That's right! Okay there's one thing! Can you believe it? I actually found ONE THING that hasn't changed in the car business! GET THE CUSTOMER IN THE DOOR! I'm having an epiphany! Wow!

Honestly, in an industry where we as consumers can purchase the same product for the same price just down the road it truly is the people (and the exceptional service we provide) that sets our industry apart! And the fact is you really do need to be exceptional to get the business right now.

I cannot tell you how many times I have walked into a store intending to purchase a big ticket item, only to have walked out without purchasing, because of the salesperson! By the same token...I've inadvertently walked into a store and walked out with a BIG TICKET item, (never intending to buy a thing) Again... all because of the Saleperson!

The fact of the matter is, I still love this business like I did the very first day I got in it. I am grateful for the opportunities it has provided to me and my family. I speak to people everyday who jumped out of the business and are trying to get back in! I have to tell ex Managers you're starting back on the Sales Floor! Lets just say that doesn't go over well.

The bottom line is if you are not passionate about the Car Business you simply should not be in it. Yes, we have shifts in our income due to the economy. What industry doesn't? I've learned over the last 24 years to roll with the punches and remember the only thing that is constant in our business is change! I realize every day how lucky I am to make the kind of income I do! Even when I am the very last person to leave the dealership after the final deal is contracted and I still have to eat dinner...There is always somebody working even later serving me my dinner or checking me outat the Grocery Store!!! So I guess it could always be a lot worse! Let's face it, how many people without a formal education can say they make $50,000-$150,000 annually? Plus as an added bonus, have as much fun as we all do? ;)

Diane Uzelac
www.QueenofCars.net
www.DealerClassified.com

Too much risk and effort for too little pay and time?

"THE WINDS OF CHANGE ARE UPON US"

C'mon Guys...Lets face it! This is the CAR BUSINESS! The only thing thats constant IS CHANGE! Our industry goes through cycles. You need to be ready for them. You know regardless of whats happening in the economy...you need to ration money made during Spring/Summer/Fall for the typically "not as busy" Winter months.

There will always be a new tool for analytical customers to help weigh their options, and use as leverage while negotiating their best deal, whether it be the Consumer Reports of the 1980's, good old pac bell (yes, remember "PHONE POPS"- practically obsolete) or the World Wide Web of today! (Always something for the "OLD CAR DINOSAURS" to complain about) Same information available to the consumer, just a new delivery system! It still comes down to Salesmanship! (Sorry! I know you didn't want to hear that!)

Building value in the vehicle. Using all your knowledge of the product and it's availablity. Knowing your competition. Is it a limited production vehicle? How many of this color or model are in the region (or in existence for that matter?) Regardless of any new tools that have come along in my 24 years in the business The GAME is pretty much still the SAME! Just get the customer in the door! That's right! Okay there's one thing! Can you believe it? I actually found ONE THING that hasn't changed in the car business! GET THE CUSTOMER IN THE DOOR! I'm having an epiphany! Wow!

Honestly, in an industry where we as consumers can purchase the same product for the same price just down the road it truly is the people (and the exceptional service we provide) that sets our industry apart! And the fact is you really do need to be exceptional to get the business right now.

I cannot tell you how many times I have walked into a store intending to purchase a big ticket item, only to have walked out without purchasing, because of the salesperson! By the same token...I've inadvertently walked into a store and walked out with a BIG TICKET item, (never intending to buy a thing) Again... all because of the Saleperson!

The fact of the matter is, I still love this business like I did the very first day I got in it. I am grateful for the opportunities it has provided to me and my family. I speak to people everyday who jumped out of the business and are trying to get back in! I have to tell ex Managers you're starting back on the Sales Floor! Lets just say that doesn't go over well.

The bottom line is if you are not passionate about the Car Business you simply should not be in it. Yes, we have shifts in our income due to the economy. What industry doesn't? I've learned over the last 24 years to roll with the punches and remember the only thing that is constant in our business is change! I realize every day how lucky I am to make the kind of income I do! Even when I am the very last person to leave the dealership after the final deal is contracted and I still have to eat dinner...There is always somebody working even later serving me my dinner or checking me outat the Grocery Store!!! So I guess it could always be a lot worse! Let's face it, how many people without a formal education can say they make $50,000-$150,000 annually? Plus as an added bonus, have as much fun as we all do? ;)

Diane Uzelac
www.QueenofCars.net
www.DealerClassified.com

Too much risk and effort for too little pay and time?

Looks as if there is alot of desertion going on in the industry from lack of rations & effective battle strategy. Granted battle maps & the frontline changes constantly but I have a feeling many are being sent to the frontlines with weapons but not enough leadership buy in to win the battle, either that or it's plain old cut & run budget strategy and dealerships are willing to just have a replacement soldier pick up the weapon of the dead soldier on the field and keep on marching.

Too much risk and effort for too little pay and time?

Joe-

Your last post is pretty spot-on, but I will add a caveat. The soldier is the first to notice a change in TACTICS of the enemy, while a General (hopefully) will notice a change in STRATEGY of the enemy.

The unfortunate difference between a soldier and General and the sales person and GM, the latter is typically more concerned about his bottom line and maximizing HIS paycheck rather than caring for his "troops".

As a former leader in the Army, I always made sure my guys got fed and paid before me. Where is that attitude in our business? And these GMs wonder why CSI and retention is so difficult. Do you really think the average GM is able (willing) to see and make changes? I don't!

Too much risk and effort for too little pay and time?

The winds of change are upon us...

I ask this question.
Who is the 1st to know if the battle is changing? The Soldier on the line or the General? The Soldier. The General's job is to review & challenge existing battle strategy to put his Soldier into winning situations. This way, the General keeps his men from getting slaughtered and abandoning camp.

Sound all too familliar?
Any Gerneral worth his salt would see the defections and realize the game is changing. This industry is smack dab in the midst of a revolution and the proof is in this thread.

Joe

Too much risk and effort for too little pay and time?

Alot of honesty in Pete's remarks. I'm convinced the automotive sales business has driven away many quality people, the turnover is substantial for a reason. I'll venture a guess that most ISM's leave the business for too much effort & hours and not enough compensation. I know of more veteran people in the business looking to get out of it now than ever before and I've been involved w/it for 12 years.

Too much risk and effort for too little pay and time?

Hello to all.

Great comments and insight.

Thanks for not having the knee jerk reaction that usually follows when talking about pay plans and money of "go sell some more cars if you want to make more money".

Dealers I feel would like to maintain a stable and familiar faced sales force but again is it not asking much if you give nothing but the immediate $$$ for someone to stick around for what 2-3 years for a repeat sale?

Ya sure networking I know but be real if you will. When is the last time a customer gave you their friends and neighbors info to see if the "want to buy a car"? Who are you! Click...

The person that took their book of contacts and got into another industry that pays an residual for managing customers portfolios with an opportunity for growth and are no minis in that business.

Selling vehicles is a point of sale business so every time I see ads for recent grads welcome with an opportunity to earn up to a 100k automatically know that most likely that is a high turn over dealership with a crappy pay plan.

I remember as a GSM the GM telling me to implement a new sales initiative for sales people to cold called previous owners that might be interested in trading their cars for a new one.

Not without paying them was my response. After the first 30 days I was fired and blamed that I wasn't managing correctly and that was why truly nothing was sold except for the ones that where "fresh up/marked sold" to be shown as such. Funny enough in 90 days 12 of 16 salespeople quit.

I have seen this same archaic plan used with business development centers with the same result...turnover.

Lao, I agree it is about the right person but differ a bit on the who. Tasking to an under link in which the position has no authority is what I feel is what needs to change.

If I owned a dealership(never wanted to or pursued) the ISM would be second in command just under the owner or GM. Otherwise the ISM is for the most part a babysitter with the UC or NC manger the angry parent.

So all the analytics and pie charts that the ISM produces are worthless and a waste of time and just keep the UC and NC a tool to defend their positions and bus drive to cast blame of the powerless to change...the ISM.

Anybody ever seen that one?

(Apologize for any bad grammar in advance because I do not review when I post)

The best to all,

Pete-Chicago

Too much risk and effort for too little pay and time?

"...Pay plans are lower and the front margin has been put into the "do not talk about" holdback"

Nobody has addressed this and it's really the truth. I often wonder if being a "floor" sales person would be just as financially rewarding with a well advertisied popular brand considering the "maybe" internet lead voumes worked vs the "serious" walk in.

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