I had to share my thoughts on w.e.b. CRM...
My dealership has used the w.e.b. CRM from ADP since it was first released. I'll admit that it is better now than it was then...but it is still terrible.
The biggest problem I have with CRM is loss of customer information. At some point during the overnight DMS update, some customer information gets switched (i.e. Customer A that bought a Camry, now suddenly owns Customer B's Tundra, or Customer A's phone and address information is now Customer C's). I've been addressing this issue with support and technicians for months...
To address your specific questions:
What features do you like and/or dislike?
It does do a good job for laying out follow-up through BDC campaigns via phone, mail, e-mail, etc. There is a section on the salesperson's screen that lays out how many phone calls need to be made, who to follow-up with, and all of the other tasks that typically get ignored. There is also a campaign manager that I use for direct mail, which is helpful for tracking direct mail response. One final feature I like is that the CRM will also tell the salesperson if any of his/her assigned customers have a service appointment.
What I don't like is that there is no "skate alert" feature. It's far too easy to work the system and skate each other. Ileads...useless. It's also difficult to learn for some people (just in my observations). Doing some tasks require about a 5-6 step process that has been hard for some salespeople to grasp. This may be more of an issue if you don't have someone available to spend at least an hour or two with a newbie to go through the system.
How would you rate their customer service?
Phone support is ok if the answer is something the support rep can do on the spot, and over the phone. Beyond that, my experience has been that it takes months to get an answer (with daily phone calls and messages). I don't slack off and wait for them to call me back, especially when it's an important issue like customer information getting screwed up! The account reps never answer the phones, or knows the right answer. We've been waiting 2 years to get license scanners in, and we finally have one due to arrive in 2 weeks (pray for us that it shows up).
What ongoing issues have you had with ADP web CRM?
1. Timeliness of support addressing issues
2. Lost/misplaced customer information (by the way...confirmed to NOT be operator/input error)
3. Cumbersome to use - too many steps to accomplish simple tasks
How strong are the Internet Lead Management features?
THe ILM features are basically nonexistent. We do not use CRM for managing our Internet leads because it's so poor, and we found another alternative that helps our reps better manage the leads, and has a lot more options in terms of ways to follow-up. For a bare bones solution that will have a place for incoming leads to land, it's fine. If you want to sell the customers a car, I'd recommend using something else for ILM.
Would you recommend their CRM and Desking tool to other dealers?
I like the answer, "I sure would, to my competitors!" There are better options out there (I'm in the middle of researching replacements) with fewer bugs and (I hope) better customer service. Granted, there are no perfect solutions, but there are far better ones than w.e.b. CRM.
One final thing that irks me about CRM, but could simply just be a peeve of my own that nobody else shares, is that it's limited in the sense that only the sales floor has use for it. F&I, Parts and Service all use a sister program called w.e.b. Suite in their dealings, and information has to get migrated through an overnight DMS update. It's a minor thing, I know, but I simply would prefer there to be one program that can cover the entire house.