QR Codes - In or Out?

[yagoparamo]

Refreshing;

Zappos Ads Use QR Codes To Dress Naked Women

 

[dentman333]

I think the way to use them is to have them on each window sticker and link them to the VDP on our dealership website

 

[yagoparamo]

I think the way to use them is to have them on each window sticker and link them to the VDP on our dealership website

http://www.pgiauto.com/images/stories/news/AcuraofSeattle.jpg

 

[dentman333]

http://www.pgiauto.com/images/stories/news/AcuraofSeattle.jpg

I see that they can link to a website but would be nice to go direct to the detail page. Dealer Specialties doe window stickers at some of our stores but cannot do a direct link to the car.

 

[AutoArchitech]

I know around here one of the issues with having them on the window sticker is they can not be read through tint...

 

[John Wingle]

I have read through many of these posts and they all shed a lot of light on why some are in and some are out when it comes to QR codes. I love it, especially since I am in the business of providing QR code solutions for auto dealers.*I Don't think I'm allowed to say the name of my company. So, I won't.To those that are "in", I'd say we have not even come close to seeing the true marketing potential of these little square things. It can be huge.To those that may be "out", I'd say that you probably just haven't found the right tool yet - something that overcomes all of the challenges mentioned.There IS a company out there that meets this need and in BIG a way and this company is gaining some serious steam.If interested, because I don't think I can say more, contact one of these Hendrick stores in Charlotte. - Hendrick Lexus- Hendrick Chevrolet Cadillac- Hendrick Motors of HickoryI mention these dealers only because Hendrick is likely a name you know and trust.Fire it up!

 

[Nick Gorton]

In response to a few previous comments-

With and iPhone or android phone QR codes scan through tinted glass. I Know a number of stores in my area that use qr codes on their window stickers and they scan great through the tint on a Lexus for example. Just make sure you place the window sticker flush against the glass. Excessive sun glare can cause an issue with the cameras ability to focus and decode the QR. Since we live in Seattle this has not been a problem yet.

 

[Jeff Kershner]

Prove it!Everyone talks QR and it's easy to fall prey to the buzz. So take this opportunity and prove that you can scan through tinted glass. Let's see it!

 

[yagoparamo]

I see that they can link to a website but would be nice to go direct to the detail page. Dealer Specialties doe window stickers at some of our stores but cannot do a direct link to the car.

That was this dealer's choice, we can--and I'm sure others will too--print individual ones in the labels. This will become common technology shortly.

 

[Glenn Jimerson]

It looks like Nissan is now incorporating QR codes on the window stickers: Nissan Sticks QR Codes On Vehicle Window Stickers | TechCrunch