- Apr 28, 2009
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PPC Numbers? How do we compare? CPC and CPL
- Thread starter Nathan Carr
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- Apr 20, 2009
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Inevitably there comes a point in any PPC campaign where you've essentially plateau' d in regards to your top-level averages. I believe you can get a good indication of your average CPC and CPL within the first 45-60 days. And unless you are consistently making major strategy shifts (which I'm not sure any retail auto dealer has good reason to), your numbers shouldn't see dramatic fluctuation.
It's a great thing to know your average CPL and rely on it. Then the formula is simple: more $ = more leads.
Great thread...do most of you who are doing PPC use your website provider to manage your campaigns?
- Apr 7, 2009
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AJ,
The PERFECT PPC vendor is your web vendor.
As far as I know, Dealer.com is they only vendor that can manage this marriage between a website and a PPC campaign. A PPC ad "should' point to the right page or your wasting cash (on many levels).
For example, if you have a used 2008 Chevrolet Avalanche, your web vendor PPC system knows that, creates a PPC ad for it and points the ad right to that unit...all automatically... AND... pulls it when it's sold. If your web vendor system is VERY intelligent, and you have several used Chevrolet Avalanches, the ad is again auto-generated, but the PPC ad points to the Chevrolet Avalanche listing page (rather than the single unit).
I've never seen the Dealer.com platform, but 'dem boys is smart, so I'd bet that logic (and a lot more) is built into its system.
- Apr 7, 2009
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I have a home brew indie site, so I don't get that PPC logic that links a units to a PPC ad.
At DD9, we signed up for Haystack v2 | Moore & Scarry Automotive Advertising Agency
Updates as it comes...
At DD9, we signed up for Haystack v2 | Moore & Scarry Automotive Advertising Agency
Updates as it comes...
- May 1, 2006
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PLEASE!!! Nobody take anything that is posted here, by me, as saying "because he's on Dealer.com I'm going to be a pitbull." Or that we should all put the rosy glasses on because we're talking about Dealer.com either. That was not my intention, and now that I'm rereading things I can see how I may have come off sounding that way.
- Apr 7, 2009
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- May 1, 2006
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✨ AI Highlights
Nathan Carr shares his dealership's PPC metrics (CPC: $1.38, CPL: $7-8, 18%+ conversion rate) and seeks benchmarking feedback from other dealers in the competitive Chicago market. Respondents from Dealer.com confirm his numbers are excellent and suggest optimization strategies like segmented campaigns by keyword volume/radius and Infiniti brand-specific targeting, while noting that his strong conversion rate may be inflated by heavy brand-name bidding. The key insight is that while Nathan's overall metrics are industry-leading, expansion beyond brand protection into more competitive long-tail and general keywords will likely increase costs but improve volume.
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