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Huge News - Facebook will no longer allow third-party data for targeting ads

I'm going back to the good ol' days, zero targeting, except for a pong ball.
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Facebook says Cambridge Analytica had data on 87 million people
The fiasco was worse than we thought.
https://www.cnet.com/news/facebook-says-cambridge-analytica-had-data-on-87m-people/

;)

That's old news now.
They've already shutdown another company that was doing the same trick with quizzes.
They also sent doctors around trying to get anonymous medical records, which thankfully doesn't appear to have worked.

They also have a way to tell if your data was used by Cambridge or not:
https://gizmodo.com/how-to-check-if-your-facebook-data-was-stolen-by-cambri-1825100272
 

✨ AI Highlights

Facebook's decision to shut down third-party data targeting (Oracle, Epsilon, Acxiom) within six months sparks dealer concern about ad performance and budget allocation, with participants debating whether this is genuine privacy reform or PR posturing. Most agree that larger agencies and advertisers will work around the restriction by purchasing data directly and uploading custom audiences, while smaller dealers will face higher barriers to entry and may be forced toward agency partnerships. The underlying sentiment is skepticism that Facebook's move will meaningfully impact major advertisers' targeting capabilities, suggesting the policy change prioritizes reputation management over substantive business impact.

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