- May 1, 2005
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- Jeff
Sorry to vent over this but everytime I see this commercial, I wanna... 






It's marketing bullshit!!







It's marketing bullshit!!








I'm OK with the CarMax ads. From my seat, Ad's that don't trigger an emotion are forgetful. Emotions cut in both directions, ANY emotion created by an ad is a win.
Proof that 'Fingernails on a chalkboard' sells cars
Jeff Kershner vents about CarMax's TV commercials, calling them ineffective marketing, but other forum members debate whether provocative ads are actually successful regardless of whether they inspire positive or negative emotions. The discussion evolves into a broader conversation about automotive advertising, with members sharing examples of other dealership campaigns (Billy Fuccillo, DriveTime) and debating the effectiveness of memorable versus forgettable advertising tactics. The key insight is that even annoying or poorly-received ads may serve their purpose by creating emotional engagement and brand recall, though opinions differ on whether negative emotions translate to actual sales.