Microsoft Advertising launches Automotive Ads?

[Greg Spencer]

Big story broke last night that Microsoft Advertising launched Automotive ads. I'm writing a post on it for the AIM Group. What are your first impressions? Are any DealerRefresh members taking part in the beta roll out?

 

[Jeff Kershner]

We discussed this on last weeks RefreshFriday - https://forum.dealerrefresh.com/threads/latest-seo-strategies-for-2021-greg-gifford.7442/

 

[Greg Spencer]

@Jeff Kershner , thanks for the head's up!

 

[Jeff Kershner]

@Jeff Kershner , thanks for the head's up!

Sure thing. @Greg Gifford shared some great information on the show. Another one that stuck out was allocating 20% of your Paid Search budget to Bing. Yes, BING! I would have never guessed it but he had some valuable insights into why dealers are missing out if they are not using Bing/MS for a portion of their paid search budget.

 

[Greg Spencer]

Now I'm really curious. We've reported Bing has just 6% of the search market in the U.S. and 3% globally.

 

[DrewAment]

20% of your Paid Search budget to Bing.

A better idea would be to see what %% of your traffic comes from BING organically vs Google organically - and then use that as your budget spilt. Then look at stats like impression share, cost per click, etc -- monthly, to validate more %% of budget if needed.

You will find out that it will vary greatly from market/market and OEM for what is needed.

 

[Jeff Kershner]

A better idea would be to see what %% of your traffic comes from BING organically vs Google organically - and then use that as your budget spilt. Then look at stats like impression share, cost per click, etc -- monthly, to validate more %% of budget if needed.

You will find out that it will vary greatly from market/market and OEM for what is needed.

That's what I thought as well. But as Alex and I were talking about using Duck Duck Go vs Chrome, Greg was quick to remind us that MS powers the ads on DDG. He goes more into depth at exactly 1 hour mark of the show.

BTW @DrewAment when are you going to join us for a Friday?

 

[DrewAment]

BTW @DrewAment when are you going to join us for a Friday?

Waiting for the invite / topic



and DDG -- LOL -- fish where the fish are?? (edit, correct screenshot)

 

[DrewAment]

and DDG -- LOL -- fish where the fish are?? (edit, correct screenshot)

And, just wanted to make sure my logic was explained -- Bing + Yahoo + DDG == 10.99% doesn't seem to justify 20% of SEM spend.