Some third-party marketplace sites already use "AI" image detection to automatically re-arrange photos to their preferred order and sometimes even exclude certain photos.
So, my concern would be if this tactic becomes popular among dealers that third-party marketplaces could too easily re-homogenize the SRP and eliminate any competitive advantage.
AI is doing a decent job, but shoppers will have a cognitive dissonance looking at these photos. These photos belong to a brochure, selling the dream of driving a performance car on a curvy mountain road. Maybe these are good for new cars, but for used ones, shoppers expect to see a photo of a car at a dealership. It could be just my personal opinion but it feels weird to see a car in motion when visiting a dealer's site.We're experimenting with AI generated car photos. You give it a transparent png cutout of the car, tell it the scene you want, and then magic! Here a few examples where we gave it a BMW photo and told it to place it in a country side road, snowy road, and urban city setting.
The #1 job of photos is to match shopper's mental checkboxes and help make a decision whether to consider the car as a candidate or move to the next one. Is this the right body style? Does it have the right features? is it in a good condition? These are the question in my mind when I look at car photos.
I think some dealerships are overthinking it and are chasing new shiny AI toys instead of focusing on the best lighting, clean cars, and thoughtful photography that tells a story about each specific unit.