#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[Jeff Kershner]

View: https://www.youtube.com/watch?v=F6NwDh00qG0



Did you know @joe.pistell is launching a new company?

If you know Uncle Joe, then you know it is inventory related. Supercharging used car listings.

We're going to get the initial scoop on what Joe's new company is and all the problems they're solving when it comes to used inventory merchandising.


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[Alex Snyder]

Uncle Joe is coming out!

 

[joe.pistell]

Beta: OptionsVision (OV).
Elevator Pitch: No two used cars are the same, and every year, all used cars are getting NEW tech added.

OV makes the HOT OPTIONS POP.

 

[joe.pistell]

Green = Popular Safety tech that was rare pre-COVID.

 

[joe.pistell]

Dolan Toyota.
Compare sales over 50days old vs All sales (i.e. what is the % share of the over 50 day old VINs?)
BEFORE vs AFTER

Dolan tracks the price drops (i.e. Discounts Per Vehicle Retailed)

Wow.

 

[joe.pistell]

Speaking of "force multipliers", I forgot to mention the lift in Frikentech's SalesIQ leads

The OptionsVision merchandising helps the shopper stay in the SalesIQ UX.​

 

[joe.pistell]

Beta update:
Pilot store, 6 mo review of Used dept:

Task:
Compare 2023 vs 2022, duration: 90 Days.

Sales:

• Used VINs Inventory Count: -15% less Used VINs <--Important--
• Used sales avg +29% above 2022 (3 months in a row)

Google Analytics: Used VDPs Only, '23 vs '22:

• All Visits: +66%
• Returning Visits: +93%
• Avg Time on VDP +32%

CarGurus, CARS, AutoTrader (combined), '23 vs '22:

• SRP Views: +38%
• VDP Views: +14%
• Leads: +16%
  • note: reduced AT spend by 50% plus VIN count -15%

Google Analytics



3rd Party Classifieds - CarGurus + CARS + AutoTrader (p.s. data from @George Nenni's GA4


The Money Shot (ty @CassieCrampton


AutoMagicLabs.ai
Merchandising Tech plus Car peeps = Big Wins

 

[joe.pistell]

FrikenTech's SalesIQ is easily the most powerful financing tool on the planet.

Preceding photo:


CTA photo:

Try it, the QR code works.

It's a 1st draft. The CTA needs work. I love "See your absolute best payment right now" The CTA will need to speak to mobile users and to shoppers on the classified sites.

Thoughts?

 

[joe.pistell]

I was admiring Synthesia's improved AI video Avatar. They're getting far less robotic, so, I made a VIN info video last night. Not bad for a 1st draft.

VIN video: https://share.synthesia.io/b7fa6f9d-d8c1-471c-aef5-2606a3669762

It's built from this Venza
Certified Used 2022 Toyota Venza Limited For Sale in Reno, NV | TSA22253

It's longer than I'd like, but, I like how it explains the mountain of new safety technology.

 

[joe.pistell]

AutoMagic Labs (AML) Beta data rolling in.

BONUS! Avg. discount PVR was lower!
Before -$270 discount PVR
After: -$41 discount PVR

OEM Certified message pops strong on the listings: https://www.cars.com/dealers/24139/dolan-toyota/inventory/?page=2&page_size=72&stock_type=used

AML = #DiscountDetox