#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[Ryan Everson]

Your Feedback on the 2 tag lines please:

AutoMagic Labs
"Less Leads, More Turns"

AutoMagic Labs
"Expertise in Every Turn"​

My feedback from a dealer's perspective:
No dealer ever wants to hear the phrase "less leads." And every vendor touts their expertise (which is often just a former car salesperson who couldn't make it on the floor), it's the same as every dealer saying family owned.

Here would be my spin on it:

PhotoMagic by AutoMagic Labs
"Turn Heads, Turn Profits."

 

[Matthew Davis]

My feedback from a dealer's perspective:
No dealer ever wants to hear the phrase "less leads." And every vendor touts their expertise (which is often just a former car salesperson who couldn't make it on the floor), it's the same as every dealer saying family owned.

Here would be my spin on it:

PhotoMagic by AutoMagic Labs
"Turn Heads, Turn Profits."

Well said. That's why you make the big bucks.

 

[Ryan Everson]

Well said. That's why you make the big bucks.

Maybe after Uncle @joe.pistell starts sending the royalty checks!

 

[joe.pistell]

No dealer ever wants to hear the phrase "less leads."

Leads as a KPI is why this vertical is in the ICE age. hehehe

Here would be my spin on it:

PhotoMagic by AutoMagic Labs
"Turn Heads, Turn Profits."

$Money. good 1 RE

 

[joe.pistell]

Less shitty Leads was one of my desired outcomes.

​

Everyone I talk to recoils when I say "I want to build stuff that causes less leads". It's a delightful confirmation that I'm headed in the right direction.

 

[joe.pistell]

I have reems of evidence that points to a simple conclusion:
If you constructively help a car shopper become smarter, faster, they're more likely to skip leads and move into action.
The KPI I am watching is turns, not leads.

 

[joe.pistell]

Has anyone done a lead gen by age bucket study?

I bet there's some jewels in there.

 

[Alex Snyder]

Less shitty Leads was one of my desired outcomes.

​

Everyone I talk to recoils when I say "I want to build stuff that causes less leads". It's a delightful confirmation that I'm headed in the right direction.

Everyone wants less shitty leads until sales slow down.

 

[joe.pistell]

True. I'll never forget you preaching to the DDC devs
"dealers only care about analytics and performance stats when their biz slows down, and then they use this data to figure out which vendor is getting the ax first"

Lead gen volume is a KPI that is hard for a dealer to cancel.

 

[joe.pistell]

OEM Certified benefits make this Jeep pop off the classified pages.
Sold in 10 days.

​

Competition: 116 Compass's for sale https://www.cargurus.com/Cars/inven...SelectingHelper.selectedEntity=d905&zip=89504

This is not rocket science, hire us at $25 a VIN or you can DIY this.
It moves metal (new and used VINs!).