- May 1, 2006
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Edmunds advertising CarMax vehicles
- Thread starter Alex Snyder
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- May 1, 2005
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- Jeff
Looks like a Facebook ad branded to Edmunds, solely promoting Carmax brand and inventory.
"Select markets only" - Could this be something they're planning to go larger with and how will this be viewed by dealers advertising with them?
"Select markets only" - Could this be something they're planning to go larger with and how will this be viewed by dealers advertising with them?
- Mar 21, 2012
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- Ryan
Is that one of their standard Edmunds Ad Solutions Facebook ads that they run for a bunch of dealers or something different?
- May 1, 2006
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- Mar 21, 2012
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What's odd is that particular ad isn't even appearing in Facebook's Ad Library for the Edmunds page.
Yeah - I think we all saw that coming. AND...with Apple announcing even more restrictive privacy moves this week. That sweet, sweet 1st party data will be valuable for the CarMax, Cox properties etc. in the coming years.
- May 1, 2006
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It looks like they're making some legal stances on the differences between CarMax and Edmunds.
- Mar 21, 2012
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And it does seem like they are being equal opportunity - any dealer can retarget Edmunds.com website visitors via the Edmunds Ad Solutions product.
✨ AI Highlights
Dealers discovered Edmunds running Facebook ads that exclusively promote CarMax inventory, raising concerns about potential conflicts of interest for dealers paying to advertise on Edmunds' platform. The discussion explores whether this is a standard ad product available to all dealers or a special arrangement, with some noting the ad doesn't appear in Facebook's public Ad Library. The thread concludes that Edmunds likely maintains legal separation between its properties and clarifies that dealers can similarly retarget Edmunds visitors through their Ad Solutions product.
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