Edmunds advertising CarMax vehicles

[Alex Snyder]

That didn't take long.

 

[Jeff Kershner]

Looks like a Facebook ad branded to Edmunds, solely promoting Carmax brand and inventory.

"Select markets only" - Could this be something they're planning to go larger with and how will this be viewed by dealers advertising with them?

 

[Ryan Everson]

That didn't take long.

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Is that one of their standard Edmunds Ad Solutions Facebook ads that they run for a bunch of dealers or something different?

 

[Alex Snyder]

Is that one of their standard Edmunds Ad Solutions Facebook ads that they run for a bunch of dealers or something different?

It was brought to my attention by someone else. I don't know.

 

[Ryan Everson]

It was brought to my attention by someone else. I don't know.

What's odd is that particular ad isn't even appearing in Facebook's Ad Library for the Edmunds page.

 

[doubleG]

Yeah - I think we all saw that coming. AND...with Apple announcing even more restrictive privacy moves this week. That sweet, sweet 1st party data will be valuable for the CarMax, Cox properties etc. in the coming years.

 

[Alex Snyder]

It looks like they're making some legal stances on the differences between CarMax and Edmunds.

 

[Ryan Everson]

It looks like they're making some legal stances on the differences between CarMax and Edmunds.

And it does seem like they are being equal opportunity - any dealer can retarget Edmunds.com website visitors via the Edmunds Ad Solutions product.