PR & News Digital Dealer - Is it Back?

[craigh]

What's our take on Digital Dealer in 2026?

We have been going on and off again, but the last few years the ratio of vendors to dealers was quite heavy on the vendor side and we found it fairly unproductive.
This year I noticed the vendor pricing has increased substantially so we are once again trying to decide how to handle this.

They're also in Detroit this year which is new.
Anyone planning on being there?

 

[Ryan Everson]

What's our take on Digital Dealer in 2026?

We have been going on and off again, but the last few years the ratio of vendors to dealers was quite heavy on the vendor side and we found it fairly unproductive.
This year I noticed the vendor pricing has increased substantially so we are once again trying to decide how to handle this.

They're also in Detroit this year which is new.
Anyone planning on being there?

I personally wouldn’t expect dealer attendance to increase in Detroit unless they get a big influx of local Metro Detroit dealerships attendees because of the novelty of it being in their own backyard for the first time. It’s just not a great city for hosting a conference.

The exhibitor floor plan still looks a little empty too, so I would definitely be negotiating for a discount if you do choose to attend!

 

[craigh]

The exhibitor floor plan still looks a little empty too, so I would definitely be negotiating for a discount if you do choose to attend!

The ticket for a vendor employee to attend is $3500 and that's not with a booth - feels steep.

 

[Rob]

The ticket for a vendor employee to attend is $3500 and that's not with a booth - feels steep.

That’s nuts