Purecars.com - anyone using it?

[Alex Snyder]

I was just browsing around the Purecars website and noticed there are a decent number of dealers who are "Purecar" certified. Is there anyone on DealerRefresh using it? If so, what do you think?

 

[Shereef]

Alex

We just started providing service on three websites offering the pure cars reporting, and I am very impressed with how it helps move the visitor/prospect to value and away from price. Below is a link to the dealer group that has the pure cars reports on all of their pre-owned vehicles.


Herb Connolly : Boston Area Chevrolet, Acura and Hyundai Dealership

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[Alex Snyder]

Herb Connolly : Boston Area Chevrolet, Acura and Hyundai Dealership

Wow - these guys need massive help. Their inventory details pages are throwing up server errors. Too many pages open in new windows, and I can go on and on and on. I highly advise they get on the horn with their site host (eCustomizing: Leader in Automotive Dealership Consulting, Websites, CRM, ILM Technologies) immediately!

An inventory details page:

 

[joe.pistell]

Wow - these guys need massive help...

I really like the very strong call to action on the VDP: Herb Connolly : Used 2009 Chevrolet Tahoe Hybrid 4WD 4dr near Boston, MA in Natick / Framingham, MA (see top right)


View the collision center



hahaha... ______________

 

[andwrig]

Conceptually this looks very interesting but isn't this kind of a competitor to vAuto's RealDeal? I'd be interested in hearing more about this...

 

[Alex Snyder]

Conceptually this looks very interesting but isn't this kind of a competitor to vAuto's RealDeal? I'd be interested in hearing more about this...

Here comes more Is PureCars as a used car marketing tool worth it? | DealerRefresh

Some interesting discoveries have been found - you should check out the actual PureCars report in that article.

 

[Alex Snyder]

Joe - I even got to use CarGurus in that PureCars article.....just for you

 

[joe.pistell]

Joe - I even got to use CarGurus in that PureCars article.....just for you

hahaha... Just pay me my royalties on time

 

[joe.pistell]

PureCars display reminds me of TrueCar.com. The boring and flat AutoTrader, Cars.com classified shopping system has been UNCHANGED for a decade. Somewhere out there right now, a game-changer is out there burning the midnight oil. It's just a matter of time.

Like I mentioned in the CarGurus column, Batten down the hatches ya'll, change is a comin'. CarGurus.com fell short because it's revenue model limits it to select "pay-per-lead" inventory sources. It wont be long.

 

[Jeff Kershner]

Alex, I TOTALLY forgot about this thread. I just signed on with PureCars last week after sitting down with the founder and going over the product.

The initial response from the dealers has been positive. As time moves forward, I'll report back.