RefreshFriday Webcast

Biassed News in Review November 2021 | Alex & Jeff

It is a new month and time to cover October's news going into November. Electric Vehicles will be a big topic today, but not the way you've been hearing abo...
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A NEW way to measure your Internet Sales Dept Performance | Jasen Rice of LotPop

Jasen Rice of LotPop has been doing Automotive Internet Sales for over 20 years and it never occurred to him to tie all the performance metrics back to the d...
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Review of Digital Dealer Vegas 2021 | Kevin Frye

Kevin Frye of the Wyler Automotive Group is DealerRefresh's resident Digital Dealer reviewer. For the first time, he is going to share his experiences from ...
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Pasch Scholarships & Google Strategy

Brian Pasch is giving away $160,000 in automotive learning scholarships and DealerRefresh wants our community to have a shot at it! Brian also has new ideas...
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#RefreshFriday The October 2021 Auto Biz News | DealerRefresh

Every month DealerRefresh covers the stories of the day and October 2021 jumps into a few topics:- Lowest SAAR since 2009- Vehicle shortages due to supply le...
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The Classified Listings Battleground | Ryan Everson & Nathan Hollenbeck

Garber and Del Grande auto group marketing leaders join us to talk about the upcoming 3rd Party Classified sites battles and what it is like to run in-house ...
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There is no loyalty in automotive… But there could be!

Loyalty isn't solely about CSI scores. It encompasses so much more and is more important than ever. Why? Because the cars we sell are fairly equal now. O...
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Facebook (ad measurement) In The House! | Bob Lanham

Facebook ad measurement and performance with... Facebook We noticed Bob Lanham commenting on some RefreshFriday episodes and thought it would be a good idea ...
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September 2021 Auto Biz News from DealerRefresh

Our first ever news Vidcast on RefreshFriday! Bring your comments to this one folks as Jeff and Alex get interactive with every topic discussed.Fair ends su...
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Is SEM Still Worth It? | Brian Pasch - BPE Research

Despite the wide adoption of Google Ads, dealers are still unclear on how to measure its effectiveness. :banghead:What is SEM worth these days?Brian Pasch, f...
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Dealer DATA on FULL DISPLAY - A call for SECURITY!! | Jon Berna & Ryan Moore of Driven Data

Dealer Data on full display - A call for SECURITY!! Jon Berna and Ryan Moore of Driven Data have been collecting some cool data & insights for years....
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Unspoken Truths of the Car Business | Drew Ament

YES, Anything goes! And we take no responsibility for the tears from the audience this Friday. You have been warned there may be some offensive things said....
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Conquering Outbound Calls and SPAM | Teresa Bordenet of CarWars

With iOS and Android updates along with new Laws and technology, more calls are being flagged as "Potential Spam" causing less calls to be answered by custom...
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Dealer Websites Blow - take the forms off your site | w/ Kevin Frye

Kevin Frye removed the traditional lead forms from his dealership websites. They're no longer getting leads like you do. How is this and what are the result...
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Energy is high for FUEL (Platform) | Chris Marshall and AJ Weir

Fresh off the back of the Napa Valley DMSC conference, energy is high for FUEL. Don't know what FUEL is? Over The Top (OTT) advertising for streaming device...
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Raising Money and Understanding Acquisition | Brice Englert

Have you ever wondered what it is like to be a vendor? Want to learn more from leaders in the car business? This is our ongoing series where we explore com...
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SEM is DEAD!! Stop wasting your Ad Budget | Ron Morrison

From an article Ron Morrison wrote called "By any measure, Paid Search is useless in retail auto" on the PureInfluencer blog:Log into your Google Analytics a...
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A PureCars Journey | Jeremy Anspach

As founder of PureCars 15 years ago, Jeremy Anspach is BACK in the CEO seat. We’ll be discussing his journey along with his latest goals for innovative techn...
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EXPLODING Search Keywords Inventory Shortage | Erika Simms

Search Keywords have changed amongst an inventory shortage.Erika Simms of Dealer Authority digital marketing is seeing some consumer search trends when peopl...
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One-Day Digital Sales & Marketing Event | Cory Mosley

Cory Mosley talks smack with Jeff and Alex on RefreshFridaySmack might be a strong word. It could be koombayah as we jump into the current state of the auto...
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10 MILLION Reviews on DealerRater | Jamie Oldershaw

10 Million Reviews! DealerRater's Jamie Oldershaw celebrates on RefreshFriday today10M | 10 Million | 10 Brazillion | 10,000,000 However you wish to say it ...
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Used Cars and Hyper-Inflation | Jasen Rice of LotPop

Dealers are turning used cars as fast they get them and for huge profits. How much longer will this market last and how should car dealers be preparing for ...
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RefreshFriday is LIVE

DealerRefresh is live exploring the unspoken truths of the retail automotive industry.
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BDC Anger Management | Chris Vitale

Have you seen @[9599:@Chris Vitale] lately? He looks a lot like an anger management therapist.It truly is impressive what he’s done with his hair.Aside from the Jack...
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