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  1. terrencegordon

    Google Account Suspended for Bad Reviews???

    Hi all. Long time no post, but in 16 years of working with Google (oh the joy), I was shocked at what I found this week. A prospect of ours had his Google Adwords campaign shut off due to bad reviews on RipoffReport.com and a bad rating on BBB. THIRD PARTY WEBSITES!?! Meanwhile, their...
  2. terrencegordon

    What does an SEO sales pitch look like?

    I'm sure I don't have to tell this to most of the dealers out there, but the topic needs attention. We get these types of emails from our dealers almost daily, and they seem to be increasing in numbers. Most of these are as ridiculous as they are dangerous. Many dealers shrug these off, but...
  3. terrencegordon

    Is your SEO company helping or hurting?

    Google has apparently been sending out warnings to websites through their Webmaster tools account warning them of "unnatural link patterns". Google has been after artificial link building (link farms, link rentals, link exchanges) for quite a while now, but it is unprecedented for them to...
  4. terrencegordon

    What do Honda and Justin Bieber have in common?

    This newsletter hit my inbox today from a local dealership. There was one article about a Honda Lease special, one article about snow tires, something about Justin Bieber and an article literally titled, "Fifty Amazing but Completely Useless Facts". Sorry. I am not in the market for a...
  5. terrencegordon

    You're actually PAYING for that SEO??

    Who's NOT an SEO expert these days?!? Yes, that's a rhetorical question. This week we received 3 requests from 3rd party companies to upload "SEO code" to our dealers' websites. All three of these companies had no mention of SEO on their list of services a year ago, nor is SEO a...
  7. terrencegordon

    Do you REALLY want to DIY?

    I hear a lot about dealers who are frustrated with their Website and/or Online Marketing vendor because of the lack of control or access to make their own changes. On the other hand, I see many more who are quick to never use the intuitive features and tools they already have access to. So...
  8. terrencegordon

    You're Doing it...Right!!

    Every once in a while amid the day-to-day when you’ve got your head down delivering services, improving process and solving problems – you get a cool refresher from a client who has achieved success via you and your company. And they want you to know about it. Yesterday was hectic. Between...
  9. terrencegordon

    OEM Search Engine Marketing Crackdown?!?

    I've been receiving more and more requests from dealers that are receiving compliance issues on their Paid Search and Organic SEO. The premise is that a dealer is not allowed to "target" locations outside of their AOI. For SEM it includes limiting the geo-targeting to your AOI, and for SEO it...
  10. terrencegordon

    Online Marketing Coordinator Wanted - Dallas, TX

    Please see job description: eCarList | Job Listings
  11. terrencegordon

    Your CHAT follow-up process

    Chat leads are HOT LEADS. What is your dealership doing to differentiate the follow-up process for chat vs. other lead sources (standard lead forms, phone calls)? SCENARIO A: Jimmy Newtron has just spent 15 minutes chatting with your staff (or managed team) about the new Ford F-150 Raptor...
  13. terrencegordon

    Driving Sales Executive Summit

    Sincere appreciation and accolades to Jared Hamilton, Bart Wilson and the entire Driving Sales team. The summit was a tremendous success and chock-full of productive and relevant (and innovative) information provided by industry leaders. The show stands alone as a "pitchless" source of best...
  14. terrencegordon

    SHOPPING BEHAVIORAL NETWORKS

    We have used a few behavioral targeting networks with mixed results. I'm asking vendors and dealers alike if they have any one network they swear by in regards to success? Any feedback on customer service, reporting and average CTR would be great.
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