classifieds

  1. Brandon_Voov

    Third Party Site

    Hello Dealers! In regards to third party car advertising websites, we are working hard to put together a fully immersive online car shopping and buying experience all in one for consumers, while maintaining integrity with you, the dealers. We have pit together a short market research survey and...
  2. Dan Sayer

    Sign this CarGurus petition to make us all better.

    I'm going to try something using the power of DealerRefresh and the following on here. I've asked for this change before, and CarGurus says they listen to the dealer body, so I'll try this route. CarGurus combines all data, including SRP and VDP data, into a single number regardless of New or...
  3. Dan Sayer

    [RESULTS of] POKING THE BEAR! What did you pay for CarGurus last month? Use the Form and let's compare!

    As a spinoff of the @Jim Lease post, "Cargurus might be coming for you soon. PRICE INCREASES", and a plethora of previous posts in DR, why don't we just compare in order to encourage CarGurus and others to just be as price transparent as they tell us we should be? I know CarGurus is watching...
  4. Dan Sayer

    CarGurus - New Vehicle SRP Test?

    In conversations with CarGurus in the past, they have been pretty clear where their focus lies with Pre-Owned Vehicles. In fact, the Dealer Dashboard still doesn't allow for the separation of reporting for New vs Pre-Owned data (SRP, VDP, Connections, etc). This email came this morning giving...
  5. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    I've been tracking data from our 3rd Party Classifieds for a very long time and one of the (many) items I monitor is the SRP/VDP conversion. I feel this is one of the indicators of how well we are merchandising, pricing, etc our inventory. I've noticed this odd inverse relationship between...
  6. Dan Sayer

    Did anyone else see AutoTrader Referral traffic tank in GA?

    Without going into the Classified vendor debate, did anyone with AutoTrader notice the Referral traffic (as labeled as Referral) tanked in the last 45 days? After digging into it, pushing the issue with them, insisting they check their UTM structure, I received this email from a regional rep...
  7. Jeff Kershner

    #RefreshFriday Ep. 39 - Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

    On tomorrow’s #RefreshFriday – @Dan Sayer and @jon.berna Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Of course Dans post here in the forums was the driver for this week's RefreshFriday. Thanks Dan! Which KPI’s should you be tracking? Is the cost per VDP...
  8. Dan Sayer

    Classified Listings and Cost Per VDP - Relevant still or meh?

    I'm back in retail after being on the vendor side (which I think everyone in retail should do at least once and vice versa) for nearly two years. Prior, I spent 14 years on the retail side mainly in Internet/BDC/eCommerce/Dig Ad. Around 2010, I was struggling how to measure ROI of classified...
  9. George Nenni

    Which 3rd Party Classified Site has the best SRP?

    Love 'em or hate 'em, Third-party Classifieds are a proven way to get your new and used vehicles in front of thousands of active car shoppers in your market. These sites drive massive amounts of SRPs (search results pages), VDPs (vehicle detail pages), and leads for your stores. Each of these...
  10. John Colascione

    Backpage.com Removed from Internet (No More Auto Classifieds)

    Backpage.com was not a big lead generator although it was a decent referrer of traffic. Many third party software platforms such as AutoFunds and Dealer Car Search would add used vehicles to regional automotive categories of this site, which was the leading classifieds site behind Craigslist...
  11. Steve Stauning

    Are you trying to CUT your way to growth?

    When auto sales slowed during the last recession, we witnessed dealers and groups indiscriminately chopping their marketing budgets in an effort to save money. As many dealers learned, their unmeasured cuts cost them not only sales, but market share. NADA predicts 16.7 million new units in 2018...
  12. Alexander Lau

    CarFetch

    I am starting to see many dealers use this tool. http://carfetch.com Search 1000’s of WEBSITES with ONE CLICK! Fetch it. Blazing Fast. Find your New or Used vehicle at the best possible price. Is anyone using this? Looks like aggregation (probably done through scraping) that is sorted by price...
Top Bottom
Back
Menu