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CarGurus - New Vehicle SRP Test?

Dan Sayer

Boss
Dec 4, 2009
145
130
First Name
Dan
In conversations with CarGurus in the past, they have been pretty clear where their focus lies with Pre-Owned Vehicles. In fact, the Dealer Dashboard still doesn't allow for the separation of reporting for New vs Pre-Owned data (SRP, VDP, Connections, etc). This email came this morning giving an indication of a "New Car SRP Test". Very interested to see where this goes and if CarGurus will enhance their traffic for New vehicle shoppers. Anyone else see that email this morning?

CarGurusNEWSRPtest.png
 
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