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CarGurus - New Vehicle SRP Test?

Dan Sayer

Dec 4, 2009
First Name
In conversations with CarGurus in the past, they have been pretty clear where their focus lies with Pre-Owned Vehicles. In fact, the Dealer Dashboard still doesn't allow for the separation of reporting for New vs Pre-Owned data (SRP, VDP, Connections, etc). This email came this morning giving an indication of a "New Car SRP Test". Very interested to see where this goes and if CarGurus will enhance their traffic for New vehicle shoppers. Anyone else see that email this morning?

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