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#RefreshFriday Ep. 39 - Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

Discussion in '#RefreshFriday Weekly Webcast' started by Jeff Kershner, Nov 8, 2018.

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  1. Jeff Kershner

    Jeff Kershner
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    DealerRefresh & Mercedes-Benz of Hagerstown
    May 1, 2005
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    On tomorrow’s #RefreshFriday – @Dan Sayer@Dan Sayer and @jon.berna@jon.berna Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Of course Dans post here in the forums was the driver for this week's RefreshFriday. Thanks Dan!

    Which KPI’s should you be tracking?
    Is the cost per VDP view still a relevant measurement?
    How does reporting differ between the Classified Websites?
    What other KPI’s should you be tracking?
    What attribution tools are in the horizon?

    Join us Friday (tomorrow) at 1pm EST, LIVE on Facebook for the answers!
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