oem

  1. RefreshFriday Ep. 28 Erika Simms and Steve Stauning

    RefreshFriday Ep. 28 Erika Simms and Steve Stauning

    We jump through a lot of controversial hoops in this episode. From stating that OEM-mandated programs need to change to blaming payplans for the dealer's ad...
    • Alex Snyder
    • Media item
    • #oemprograms oem refreshfriday
    • Comments: 0
    • Category: RefreshFriday Webcast
  2. J

    OEM Advertising GEO-guidelines

    Hi everyone. I'm wondering if someone can lend some information regarding OEM-level GEO-advertising guidelines. For example, if I'm a franchise Ford dealer, does Ford restrict me from advertising in certain geographical areas? Or perhaps someone can advise me in terms of who/where to ask this...
  3. George Nenni

    General Motors Referral Traffic Falls off a Cliff?

    I've been posting examples of this issue on LinkedIn but wanted to share here in case some folks can shed some light. For Cadillac, Buick/GMC and Chevrolet dealers, I'm seeing a dramatic drop in Referral traffic from the OEM websites, but can't figure out why? Both sites are secure (https:)...
  4. mikesayre

    Inescapable & Bloated OEM Co-Op Ad Budgets

    I know there are a lot of DR people out there who were as extremely happy as I was about @Stauning posting this article on the blog about OEM co-op ad programs being out of control with wasteful over-spending, general inefficiency, and exorbitant management costs. Check it out if you haven't...
  5. Steve Stauning

    What is FCA Thinking?

    Perhaps this is an oversight by the dealer I'm working with, but we received the voicemail below during a recent mystery shop. The voicemail was the first call received to a new lead submitted on the dealer's FCA-approved Dealer.com site. It came in one minute before the dealer's BDC called and...
  6. ryan.gerardi

    5-Step Roadmap to Selling OEM Parts Online at Your Dealership - Web Chat

    This is the full 'edited' version of the live DealerRefresh Web Chat with RevolutionParts that originally aired in October 2017. During this conversation we break down step-by-step how your team can launch a profitable online parts business, and with no techie knowledge required. Talking...
  7. Jeff Kershner

    Zubie joins forces with RepairPal

    Telematics leader Zubie joins forces with RepairPal® to deliver real-time car repair information and access to certified repair shops Zubie, a leading connected-car platform and telematics provider, today took another step forward in delivering on the promise of the connected car, announcing...
  8. Alexander Lau

    OEM and Tier 2 Website Referral Lists

    I'm looking to filter a ton of OEM and Tier 2 referrals within Google Analytics. Does anyone have a good (aggregate) list of these? Much appreciated. Thanks in advance!
  9. mikesayre

    KIA denies co-op reimbursement for in-house PPC advertising

    Most of us here have a bad taste in our mouth when OEM's force things down our throat, like website vendors. The good news is that trend is dying for the most part. The latest on the digital advertising requirements from KIA isn't technically forcing dealers, but it's a clever workaround which...
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