refreshfriday

  1. Jeff Kershner

    #RefreshFriday EVs stacking up - AI in the Dealership | Matthew Haiken

    View: https://www.youtube.com/watch?v=uTe1NX7ZaHQ When Matthew is on, things sizzle! Expect that to be the case here too. Why are EVs stacking up on dealership lots? Will we see creative leases for them? AI is getting really close to replacing Internet managers - what has Matthew's initial...
  2. Jeff Kershner

    #RefreshFriday NIADA's Accelerate conference | Dan Reel & Juan Sabillon

    View: https://www.youtube.com/watch?v=kvWZjY0hT-8 With so much compliance coming down the pipe and issues in keeping up with the used car market, NIADA's Accelerate conference couldn't come at a better time! It is very cool of NIADA to ask two of their member dealers to speak on their behalf...
  3. Jeff Kershner

    #RefreshFriday GOV Overreach - Updated FTC Rules & the new Restrict Act | Drew Ament

    View: https://www.youtube.com/watch?v=f6FIq3y5MuA Government overreach hitting car dealers? More government regulation is coming! It wasn't enough to hit us with stricter FTC rules on our advertising and websites, plus safeguards on data to disrupt our leads, and now dealers will have to be...
  4. Jeff Kershner

    #RefreshFriday Used Car Rollercoaster | Brian Kramer of CARS

    View: https://www.youtube.com/watch?v=GSlWhdj56qY Are you enjoying the ride on the inventory rollercoaster? How much fun is the auction these days? Got any used cars collecting dust? Brian Kramer is the EVP and GM for Accu-Trade within the CARS (Cars.com) organization. He has been sitting...
  5. Jeff Kershner

    #RefreshFriday Dealer Chat with Ai - Video, Ai and Trends | Carol and Ted. of ActivEngage

    View: https://www.youtube.com/watch?v=AaszjqSVWR0 Did ChatGPT replace Ted Rubin as CEO of ActivEngage? If it manages as well as it chats, why not! You can bet we will ask Ted and Carol about the role of A.I. in chat experiences. We're also curious about what they do with video in...
  6. Jeff Kershner

    #RefreshFriday GA4 - ASC Events, UTMs and CarDealster | George Nenni

    View: https://www.youtube.com/watch?v=T3KULHuu-3w Let's geek out. A little GA4, some ASC events, a sprinkle of UTMs... in other words... all the things you can be optimizing for the future of search. George Nenni is always on the forefront of search marketing and he has some great advice to...
  7. Jeff Kershner

    #RefreshFriday Do you smell the fraud? - Dealership Fraud | Gary May

    View: https://www.youtube.com/watch?v=0b_WIU5FGG8 Gary May consults for dealers on many things and technology plays a big part in that. From time to time he smells something that doesn't tickle his nose right. If you don't know Gary, the man is a pitbull - if he finds something to bite he...
  8. Jeff Kershner

    #RefreshFriday What every dealership should know about Employee Retention | Mark Alderman

    View: https://www.youtube.com/watch?v=tcI3kJ5QOAc We know you like to hear from the most innovative dealers, and Mark is one to hear from! Mark Alderman of Alderman's Chevy, Buick, and GMC was brought to our attention by Steve Stauning. Not only have they been the #1 leasing dealer with GM...
  9. Jeff Kershner

    #RefreshFriday Let's Go To Summer Camp! | Joe Webb & Bill Playford - DealerKnows

    View: https://www.youtube.com/watch?v=XRhrC1oa71M Let's go to summer camp! Do a little archery, tug of war, and some canoeing. Even with counselors. What automotive person wouldn't want a little nostalgia out in the woods? Right? Or are you saying WHAT??? @joe.webb and @BillPlayford are...
  10. Jeff Kershner

    #RefreshFriday Maintaining a High Income in a Rough Market | Jen Suzuki

    View: https://www.youtube.com/watch?v=IASzpeHYjvM Is the market challenging? Are paychecks slipping? If you answered yes to either of these, Jennifer has some ideas for you and your sales team. How can you sustain a high income as the market gets rough? @JenniferSuzuki made herself on the...
  11. Jeff Kershner

    #RefreshFriday Used Car Lead Epiphanies | Jasen Rice & LotPop

    View: https://www.youtube.com/watch?v=hdXY9znkbs0 When Jasen @LotPop gets on RefreshFriday it is always a new knowledge bomb based on recent data enlightenment. This show will be no exception. Jasen reached out to ask if he could talk about internet lead activity levels they've witnessed on...
  12. Jeff Kershner

    #RefreshFriday Port to Dealership - FASTER! | Dan and David with Autosled

    View: https://youtu.be/nFtTSO8rcJY Autosled gets your port cars faster and has $100,000 for you at NADA. Autosled is giving away $100,000 at NADA! Wow. This is not Autosled's first RefreshFriday. We hosted them a few months ago and were impressed by what they're doing for car dealers -...
  13. Jeff Kershner

    #RefreshFriday Repossessed on Friday the 13th | Bryanna Cox

    View: https://youtu.be/HMnRhYghsRg Repossessed on Friday the 13th - Bryanna Cox talks vehicle recovery Because it is Friday the 13th let's talk about something scary: repossessions! NIADA connected us with Bryanna Cox at Paradigm Recovery and she is an amazing translator for how that side of...
  14. Jeff Kershner

    #RefreshFriday Used Car King crowning new Kings | Todd Caputo

    View: https://youtu.be/CyvzOrc_bGg Used Car King crowning new Kings Hello, 2023! We are kicking the year off with Todd Caputo. The Used Car King sold his stores to EchoPark and is now consulting dealers across the nation. How does one take all the innovative processes Todd established at his...
  15. Jeff Kershner

    #RefreshFriday What will 2023 be like? Our annual check-in with... | Cliff Banks

    View: https://youtu.be/JUaLuh_Bs2U It is the annual year-end check-in with Cliff Banks. How crazy was 2022 and what does he predict for 2023? For those of you who don't know Cliff, welcome to the car business - we hope your first week was strong! Cliff is connected to everyone! He has...
  16. Jeff Kershner

    #RefreshFriday Why The Switch To GA4 NOW? | Grow with CARS Crew

    View: https://youtu.be/nBp6lrNK13s Why the switch to GA4 now? All new Google Analytics... What is GA4? Why is it important? We are lucky to have three experts, Brook Barker, Valentine Kopjo and Anoop Tiwari from the CARS umbrella run us through all these changes Google is making and how they...
  17. Jeff Kershner

    #RefreshFriday The NEW FTC Rules ...Have Been Extended | Tom Kline

    View: https://youtu.be/T3bviLOmkHI FTC Safeguard Rules have been extended 6 months. We had this show lined up with @tomkline to speak about these rules in great depth on December 9th - when they were originally launching. Now we all have another 6 months to prepare. Phew! And Tom is still...
  18. Jeff Kershner

    #RefreshFriday Interest Rates, Diesel Prices & Aging inventory | Mike Trudeau

    View: https://youtu.be/ZfV3A0zxRQY Interest rates, diesel prices, aging inventory, and aging customer vehicles... Mike is back to talk further about the challenges around transport and what that means to the dealer body. As economics shift, the delivery systems that bring us our goods are...
  19. Jeff Kershner

    #RefreshFriday OEM's - Pushing the DEAL Online | Matthew Haiken

    View: https://youtu.be/MARR4SXqAXA It is always a killer show when Matthew joins us. If you don't know Matthew Haiken, he is the dealer principal of the Prestige Auto Collection in New Jersey. He inherited it young, but that doesn't mean he didn't earn it! Matthew is one of the hardest-working...
  20. Jeff Kershner

    #RefreshFriday FTC Rules and Dealership Reputation | Jamie Oldershaw of DealerRater

    View: https://youtu.be/EmrfBIseDeo DealerRater is 20 years old! Wowwowowowowwow! Jeff and Alex were early adopters and have fond memories of that solution getting started. Beyond memory lane are the coming FTC rules (December 9th), and Jamie is back on RefreshFriday to help us understand...
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