service marketing

  1. Alex Snyder

    FRIKINtech Get your head out of the sand on service conquesting!

    I am borrowing this from the FRIKINtech blog, but it is gold for anyone who hasn't realized the potential. What is conquesting the service drive? Conquesting service refers to converting service customers—those who did not purchase their vehicle from a particular dealership—into potential...
    • Alex Snyder
    • Thread
    • conquest service conquesting service marketing
    • Replies: 1
    • Forum: FRIKINtech
  2. Jeff Kershner

    5 Social Media Content Ideas

    Condensed - original article on CBT News. 5 creative social media content ideas for your dealership Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it’s easy to run out of content ideas. So, let’s look at five...
  3. Alex Snyder

    FRIKINtech Whoa! Only 19.1% of sold customers are using your service drive

    Service is a bigger opportunity than you think. As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did...
  4. Dan Sayer

    Ford Dealers - Say goodbye to your DAS matching funds!

    Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service...
  5. Demetrius Moore

    Deals4Dealers 3 Day free campaign/Outsourced Bdc

    All Dealer Refresh members receive a free 3 day campaign. This campaign can be either a sales or service campaign. This package includes a Email drip campaign , Text Messages, Ringless Voicemail, and Phone Calls. This offer expires on March 1, 2018 Www.bdcicons.com
    • Demetrius Moore
    • Thread
    • amp bdc training call center equity mining in-house dealer marketing inbound internet leads sales training service marketing
    • Replies: 0
    • Forum: Deals4Dealers
  6. Jeff Kershner

    Zubie joins forces with RepairPal

    Telematics leader Zubie joins forces with RepairPal® to deliver real-time car repair information and access to certified repair shops Zubie, a leading connected-car platform and telematics provider, today took another step forward in delivering on the promise of the connected car, announcing...
  7. Jeff Kershner

    Your Service Lounge - What do customers like MOST?

    What do your customers like MOST about your dealer's Service Waiting Room / Lounge? Is it a "Waiting room" or an actual "Lounge". I realize this isn't the usual fancy "tech"related topic we usually have here in DealerRefresh but as an industry we do talk about experience A LOT. But I don't...
  8. Jeff Kershner

    Are you a Cars_com RepairPal Certified Service Department?

    Cars.com and RepairPal have had a partnership of some degree dating back to 2008. Here's a snippet from the 2008 announcement... RepairPal will join forces with Cars.com to deliver a unique experience for consumers needing automobile repair and ownership information. The two companies will work...
  9. JuliePetree

    Online Service Scheduling Widgets and Reynolds

    We have a Ford and Subaru store under one roof. We drink the kool-aid and have a ton of Cox automotive products including Vinsolutions. We have two separate websites for both Ford and Subaru and are looking for a better service scheduling for the consumer side and back-end. We use Ford's Smart...
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