service marketing

  1. Jeff Kershner

    5 Social Media Content Ideas

    Condensed - original article on CBT News. 5 creative social media content ideas for your dealership Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it’s easy to run out of content ideas. So, let’s look at five...
  2. Alex Snyder

    FRIKINtech Whoa! Only 19.1% of sold customers are using your service drive

    Service is a bigger opportunity than you think. As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did...
  3. Dan Sayer

    Ford Dealers - Say goodbye to your DAS matching funds!

    Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service...
  4. Demetrius Moore

    Deals4Dealers 3 Day free campaign/Outsourced Bdc

    All Dealer Refresh members receive a free 3 day campaign. This campaign can be either a sales or service campaign. This package includes a Email drip campaign , Text Messages, Ringless Voicemail, and Phone Calls. This offer expires on March 1, 2018 Www.bdcicons.com
  5. Jeff Kershner

    Zubie joins forces with RepairPal

    Telematics leader Zubie joins forces with RepairPal® to deliver real-time car repair information and access to certified repair shops Zubie, a leading connected-car platform and telematics provider, today took another step forward in delivering on the promise of the connected car, announcing...
  6. Jeff Kershner

    Your Service Lounge - What do customers like MOST?

    What do your customers like MOST about your dealer's Service Waiting Room / Lounge? Is it a "Waiting room" or an actual "Lounge". I realize this isn't the usual fancy "tech"related topic we usually have here in DealerRefresh but as an industry we do talk about experience A LOT. But I don't...
  7. Jeff Kershner

    Are you a Cars_com RepairPal Certified Service Department?

    Cars.com and RepairPal have had a partnership of some degree dating back to 2008. Here's a snippet from the 2008 announcement... RepairPal will join forces with Cars.com to deliver a unique experience for consumers needing automobile repair and ownership information. The two companies will work...
  8. JuliePetree

    Online Service Scheduling Widgets and Reynolds

    We have a Ford and Subaru store under one roof. We drink the kool-aid and have a ton of Cox automotive products including Vinsolutions. We have two separate websites for both Ford and Subaru and are looking for a better service scheduling for the consumer side and back-end. We use Ford's Smart...