DealerAuthority Apple's iOS 14 Update

TabFlythe

Full Sticker
Apr 12, 2019
77
57
First Name
Tabitha
Have you heard about Apple's latest update for iOS14? Most likely you have, but if you haven't, I'll give you the elevator version:
Apple's privacy settings will impact the audiences to which dealers can target their ads once iOS14 is live. iPhone users can opt-out of apps (like Facebook's) tracking capabilities. This change will significantly drop the audience sizes in Facebook as users opt-out and therefore impact the reach and targeting of Facebook ads.

But there is a solution - third-party data.​




Dealer Authority has had a partnership with a third-party data provider since 2018 and continues to see tremendous benefits to our dealer’s Facebook campaigns. We are confident that this software update will not have a notable impact on the standard campaigns running with third-party data.

Learn more!

 
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Alex Snyder

President Skroob
May 1, 2006
3,063
1,835
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Alex
According to Apple, 7.6% of iOS devices have yet to upgrade to iOS 13 or higher. Half of those upgraded devices are already on iOS14.