social media

  1. George Nenni

    Mosquito Ads on Multiple Cadillac Dealers’ Facebook Ads?

    Heard from a Cadillac customer this morning, not happy with his FB page. Check out this post to an article about using human blood to poison mosquitos. This same post I found on multiple Caddy dealer sites. I can’t imagine real people are seeing these posts. Dealers spending thousands on digital...
  2. Jeff Kershner

    When is it time to hire a PR Firm? Napleton Infiniti

    I'm sure by now most of you have seen or read what is going on with Napleton Infiniti - https://www.facebook.com/INFINITITALLY/ Be sure to check out their position and "apology" and the 100's of comments. If you're not familiar, Napleton Infiniti I guess decided it would be a good idea to use...
  3. IncentivefoxTep

    TAKE POLL How are you generating more referral business?

    Referrals are 4x more likely to purchase (Nielsen) and have a 16% higher lifetime value (Wharton). Yet only 15% of salespeople ask for referrals (Texas Tech). What tools/strategies are using to drive more referral and retention business into your store and what are the results you're seeing...
  4. leadlocate

    Texting, Social Media, and Local Classifieds

    Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are...
  5. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  6. Steve Stauning

    Webinar Real Reputation Management - September 9, 2016

    I am hopeful someone from your team was able to attend my last live training event. Either way, I wanted to make certain you were aware of the next online training session I’m conducting at 1 PM Eastern / 10 AM Pacific on Friday, September 9. During this free live video training, I will teach...
  7. Marisa

    Social Media Marketing for my Dealership

    Hey everyone! So I am pretty new to everything; have only been in the car business for about a year now. My current dealership has offered me the position of Social Media Marketing. I have been doing research on what works the best and how to drive traffic into the dealership, but I want to...
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