- Jan 7, 2026
- 36
- 17
- Awards
- 3
- First Name
- Douglas
The data is clear: Your mobile website speed directly impacts your dealership's bottom line. It's something that we've heard legacy platforms and third-party add-ons debate. We proved them wrong.
We built an Auto Dealer Search Intelligence Platform which captures local SERP results across metro regions. In our first analysis, the 2026 Automotive Mobile PageSpeed Study, we captured 250,000 local search results across 250 U.S. markets. The results are a wake-up call—92% of local dealership domains are currently failing Google’s mobile performance standards, despite a proven correlation between passing Pagespeed standards and ranking.
We built an Auto Dealer Search Intelligence Platform which captures local SERP results across metro regions. In our first analysis, the 2026 Automotive Mobile PageSpeed Study, we captured 250,000 local search results across 250 U.S. markets. The results are a wake-up call—92% of local dealership domains are currently failing Google’s mobile performance standards, despite a proven correlation between passing Pagespeed standards and ranking.
Why This Matters: Visibility, Volume, and Value
Our research confirms a definitive strong statistical relationship (with a 0.05% margin of error) between technical performance and your organic success:- Visibility: Mobile performance explains nearly 87% of the variance in ranking positions. URLs in the #1 spot are 1.4x more likely to have a "Good" PageSpeed score compared to those in position #10.
- Volume: Fast mobile speeds drive the higher rankings that exponentially amplify traffic. The #1 spot captures 22x the clicks of the #10 spot—more than positions #3 through #10 combined.
- Value: Better PageSpeed scores strongly correlate with capturing high-intent, high-CPC traffic. Improving speed concentrates your share of the most lucrative shoppers, increasing the economic profitability of your organic presence.
