2026 Mobile Pagespeed Study is out for Auto Dealership Websites

[douglaskarr]

The data is clear: Your mobile website speed directly impacts your dealership's bottom line. It's something that we've heard legacy platforms and third-party add-ons debate. We proved them wrong.

We built an Auto Dealer Search Intelligence Platform which captures local SERP results across metro regions. In our first analysis, the 2026 Automotive Mobile PageSpeed Study, we captured 250,000 local search results across 250 U.S. markets. The results are a wake-up call—92% of local dealership domains are currently failing Google’s mobile performance standards, despite a proven correlation between passing Pagespeed standards and ranking.

Why This Matters: Visibility, Volume, and Value​

Our research confirms a definitive strong statistical relationship (with a 0.05% margin of error) between technical performance and your organic success:

• Visibility: Mobile performance explains nearly 87% of the variance in ranking positions. URLs in the #1 spot are 1.4x more likely to have a "Good" PageSpeed score compared to those in position #10.
• Volume: Fast mobile speeds drive the higher rankings that exponentially amplify traffic. The #1 spot captures 22x the clicks of the #10 spot—more than positions #3 through #10 combined.
• Value: Better PageSpeed scores strongly correlate with capturing high-intent, high-CPC traffic. Improving speed concentrates your share of the most lucrative shoppers, increasing the economic profitability of your organic presence.

Download the report... no registration necessary!

 

[Jeff Kershner]

Solid study @douglaskarr - do you provide a site dealers can plug their URL into and see the results of their own dealership website?

ALSO: You could/should upload your study to our RESOURCES for some additional exposure.

ALSO ALSO: you should seriously consider sponsoring some ad space here in the forums. 90% of the revenue goes towards keeping DealerRefresh alive. It's STUPID cheap too.

 

[douglaskarr]

1. Thanks! This was our first big analysis and stress testing the platform. Our next is rolling it out to internal staff and I LOVE the idea of an external test. One limitation is that we take the top 250 metro area searches right now. If we open it up, we'll need to accommodate every region... let me think about how we could scale that!

2. Will do!

3. I will absolutely let our team know! Thanks Jeff... and great job on this forum. I did have to mute a couple trolls but love how much folks participate.

 

[Jeff Kershner]

1. Thanks! This was our first big analysis and stress testing the platform. Our next is rolling it out to internal staff and I LOVE the idea of an external test. One limitation is that we take the top 250 metro area searches right now. If we open it up, we'll need to accommodate every region... let me think about how we could scale that!

2. Will do!

3. I will absolutely let our team know! Thanks Jeff... and great job on this forum. I did have to mute a couple trolls but love how much folks participate.

Thanks! Don't be afraid to point out the trolls. Send me their username via DM and we will assess.

Be on the look out for our Media Kit. I believe Alex may have sent it over to you by email earlier this morning.

 

[Alex Snyder]

Thanks! Don't be afraid to point out the trolls. Send me their username via DM and we will assess.

Be on the look out for our Media Kit. I believe Alex may have sent it over to you by email earlier this morning.

Sure did!

 

[joe.pistell]

I am a BIG Overfuel fan!