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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Cable companies are evolving their product offerings with digital advertising strategies for auto dealers. As more consumers "cut the cord" dealers can now advertise on multiple devices and follow local consumers everywhere! Consumers love the exclusive content that cable offers and dealers can target specific shows and types of content like never before.
What is your dealership's experience with cable TV advertising? Dealership Managers are invited to take this short survey. Please share this post to connect with more auto dealership managers.
Brian says the WIIFM in this survey is your ability to express your love for him .....and/or your love for data. He's planning to share the results of this survey with DealerRefresh after NADA.
Brian Pasch surveys dealership managers about their cable TV advertising experiences as cable companies develop digital multi-device strategies to reach consumers across platforms despite cord-cutting trends. The thread is brief, with only a clarifying comment from Alex Snyder noting that survey results will be shared with the DealerRefresh community after the NADA conference, suggesting this is part of an ongoing research initiative rather than a concluded discussion.