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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
2020 starts out with an OEM bang on RefreshFriday!
What do you know about Shift Digital? What do you know about Urban Science, AutoData, and all the other OEM programs? It seems like a lot of it has been hidden behind a curtain with some Wizard from Oz. Not anymore!
Zach Hendrix is no longer behind the curtain. He clicked his ruby red slip…nope he didn’t do that. He found Dorothy and made it back to Kans…nope… it isn’t Kansas. All we know is he’s on RefreshFriday to share the in’s and out’s of OEM programs.
We're making a last-minute change to today's show. Unfortunately, Zach had an emergency and cannot be on, so Brad Korner and Jon Berna are stepping in to discuss an incredibly worrying issue: consumer vehicle equity and incentives.
Berna has years of DMS & CRM data compiled and has been looking deeply at the growing amount of time it takes for a consumer to be equitable in their car. And what that means for the future.
Is there a concern that incentives could be reduced? Is there a concern about continuing to put customers in longer loan payments? Are you even paying attention?
A RefreshFriday webcast originally planned to decode OEM programs with Zach Hendrix was replaced last-minute with a discussion from Brad Korner and Jon Berna on the troubling trend of rising consumer vehicle incentives and extended loan terms, highlighting data that shows customers are taking longer to build equity in their vehicles. The session examines whether reduced incentives and longer payment periods pose sustainability risks for maintaining current sales volume (17m SAAR) and raises questions about the long-term implications for the industry. The thread suggests the automotive industry may be masking underlying market weaknesses through aggressive incentive spending and financing strategies that burden consumers.
