AI SEO or GEO building ideas

[Eric Miltsch]

Simple analogy I use -

Good SEO is like getting your book featured on the library's front table.

Good GEO is like getting the librarian to quote your book when someone asks a question.

 

[douglaskarr]

If I were going to simplify GEO at its root, it would be that SEO ranked largely off of backlinks and site performance... but GEO mentions broadened this based off of context and offsite validation. Some of us had success in the transition because we were already ensuring our customers had citations, had PR mentions, focused on differentiation, incorporated FAQs and schema tagging. GEO is simply just contextually better than old "ranked search" results.

The shock to the system is that companies with great GEO strategies are frightened at declines in search console... but are seeing increased engagement and conversions. I wish these authors touched on these things... I think they missed the mark.