AI SEO or GEO building ideas

[Jeff Kershner]

@Jeff Kershner if the agency is selling you on a file fixing all your problems it’s a bunch of smoke. LLMs.txt is a thing but to @Ryan Everson earlier post it’s only a piece of a much broader MCP and trigger automation environment that leading agencies and marketing teams are starting to build in. All important pieces if orchestration is done right… and if your website provider isn’t trying to actively block LLMs from your site in the first place… which is common right now in auto.

First things first - confirm your site isn’t actively attempting to block LLM traffic/confirm your site and blog sitemaps are up to date, you are regularly publishing, and that your website provider doesn’t have NOINDEX/NOFOLLOW on your blog. (We see this all the time)

Does LLMs.txt matter? - it’s still early but directionally yes.
Should it be on your site? - probably
Should you pay for it monthly? - NO

Does Hrizn give you the guides to do this for free in minutes? - Yes… and lots of other stuff.

Here’s the deets and how to install LLMs.txt - llms.txt for Dealerships: Guide Your AI Visibility | Hrizn

For anyone geeking out on event triggered content orchestration - the Hrizn Public API can be explored here - Hrizn Public API - Hrizn API Documentation

Thank you VERY MUCH for this @MattCopley!! I knew something was fishy when they mentioned a PRICE for this service. It didn't pass the smell test.

Ya know.. when someone would ask me "why did you start DealerRefresh?" THIS was/IS one of the BIGGEST reasons why DealerRefresh exists. So thank you again for your expertise!

 

[MattCopley]

Really enjoying this thread.

One thing I'd add: the shift to conversational search changes what "being found" even means. When someone types "red SUV under $35k with third-row seating" into a traditional search box, the results are a list of links. When they ask that same question in a conversational interface, the answer is a specific vehicle or a short list.

The implication for dealers is that structured, rich inventory data becomes just as important as content marketing. Your VDPs, your inventory feeds, your schema markup, all of that becomes the "quotable source" the AI librarian reaches for.

Curious if anyone here has experimented with how their inventory data specifically (not just blog content) surfaces in AI-generated results?

@tylernobi We automated rich Vehicle Schema across our description feeds for about a year before taking it down. Problem is most website providers strip scripts from feeds automatically and try their best to block AI from dealer sites... silver lining is we see AI engines are picking up rich content well regardless. Be mindful there is often a much bigger power struggle at play motivating these nonsensical dealer website throttles...

I'll say the quiet part out loud: If you are one of the big providers that owns listing platforms and dealer websites, there is way more profit to be made throttling dealer visibility and serving inventory to the LLMs from your major listing site uncontested by direct to dealer competition.

Go seek out modern website platforms that operate solely in the interest of the dealer. Or be the squeaky wheel that gets your existing site the attention and freedom it deserves...