AI Video Marketing: Is this the future for dealership sales and service?

[playersclubcars]

Hey everyone,

I'm relatively new to the forum and have been following a lot of the discussions on maximizing profit and cutting marketing costs. It's clear that customer communication is key, but it can be a real time sink, not to mention expensive to produce high-quality video updates.

I wanted to get your thoughts on something our company is doing. We've developed a way to create professional, custom-tailored AI videos for car dealerships in minutes, not days. The idea is to turn a simple text prompt into a professional video of a salesperson, service advisor, or finance manager, delivering a message to a customer.

For example, instead of a salesperson having to record an update for a new arrival, you can have a video ready in minutes. We've seen great results with videos like this one we made for a dealership with a new G63 AMG:
View: https://youtube.com/shorts/zFDtHNSWs94


The process is incredibly fast, and what would normally be a $1,500-$5,000 production budget can be done for a fraction of the cost. I'm curious to hear if this is a tool you could see your team using. What are your thoughts on using AI to streamline customer communication?

 

[Jamieshap]

Using AI to streamline customer communications is the future. Not only is it more efficient, but AI can come through the noise and understand the customers sensibilities and drives. This allows you to connect with them quicker and stronger.

 

[kentmakishima]

It's inevitable for more AI content to be used, especially with how cheap the technology is getting. Production is cheap and efficient and gets the job done for the mainstream.

 

[Zack_AF]

While I understand the angle, I think trying to replicate a sales person is a terrible use case. Other creative? Fine.
I think using AI in place of a real person comes across as in-authentic and would actually hurt a dealership when the whole point/value proposition of a dealership is human connection and relationships.

 

[Jamieshap]

Zack, I don't think we're advocating replacing sales people with AI. I think we're advocating sales people using AI to understand and connect more strongly with their customer base. This is the heart of what is called co-inteligence. Truth is is that one of the biggest complaints in our industry is sales people not understanding the customers needs and wants. This has been a problem since before I got in the car business 30 years ago.

In the entirety of my career as a car sales person, I watched as dealerships tried to train and improve sales people's understandings of the customers. I don't think the situation has gotten better. I still hear the same complaints from friends and family about their experiences at car dealerships.

I hear Dealer decisionmaker's time and time again. Say what their sales people should be doing. The problem is the same decision-maker are always complaining that they're not doing it.

AI can help everybody by leveling them so they can focus on their strengths and get assistance with their weaknesses.