ALERT – DO NOT BUY LEADS from New Car America!

[Jeff Kershner]

Be careful! Dealix is/was purchasing leads from a lead provider “New Car America” and it could be a scam.

My good friend and dealer owner brought this to my attention after speaking to a CUSTOMER (over the phone) that filled out the lead form. The phone conversation with the gentlemen that apparently filled out the lead form, supposedly confirmed that he was being paid to fill out leads request forms at $5.00 per form. The gentlemen went as far to say that he got the job by answering to a “work from home" ad.

• I did a little research and found their actual website.

Loading…

www.newcaramerica.com

Taken from their "About Us" page.

"NewCarAmerica.com is committed to providing consumers direct access to automobile dealers across the United States. Our automobile directory helps our users quickly find dealers in their area. Thru the use of the latest technology, such as our new car quote service and daily Blog on topics effecting today's car and truck buyers, we provide the fastest information available to help you buy your next car or truck."

• I did some more research and found their registration information.

Registration Service Provided By: BuffaloWeb Services, LLC

Visit: Buffalo Web | WNY’s Website Design Experts Since 2001
Domain name: newcaramerica.com

Registrant Contact:
NewcarAmerica, Inc.
(I did remove the personal contact information)

• Here is a copy of the lead from Dealix.

--------------------------------------
DEALIX CORPORATION SALES LEAD
--------------------------------------
Michael Hopkins has asked to be contacted specifically by your dealership regarding the 2008 Nissan Titan 4WD below. Please contact them as soon as possible.
--------------------------------------
Lead No.:    1217054999
Received On: 8/3/2008 12:02:00 PM (PST)
--------------------------------------
CUSTOMER INFORMATION:

Name:        Michael Hopkins
Address:     Valley View Ave
City:        Lewistown
State:       PA
Zip:         17044
Distance:    Customer is approx. 19.6961722717323 mi. from you
E-mail:      [email protected]
Phone:
Best Time:   Morning
Purchase Time Frame:  Within 2 weeks
--------------------------------------
REQUESTED VEHICLE:

Year:         2008
Make:         Nissan
Model:        Titan 4WD
Trim:         XE Crew Cab Short Bed
Engine:       Not Specified
Transmission: Not Specified
Ext. Color:   No Preference
Int. Color:   No Preference
--------------------------------------
ADDITIONAL INFO AND CUSTOMER NOTES:

No Trade-In Specified.
Payment Method: Cash
SPECIAL NOTES ON THIS LEAD:
Customer is approx. 19.7 mi. from you.
--------------------------------------
CONTACT DEALIX:

Your Dealix Service Representative is:
Steve C. Diacont, 412-727-7857 (removed email)

It's our goal to send you the very best sales leads in the business.
--------------------------------------

After bringing this to Dealix’s attention, they did say they researched the lead and too called the customer to confirm that the gentlemen was indeed being paid to fill out the lead forms.

Props to Dealix for doing the research (I guess?) and for crediting the dealer for all the leads that had came from New Car America. It still concerns me that Dealix would even buy leads from a lead generator like this, just look at the website.

• Here is a copy of the email from the support rep at Dealix (take notice to his signature..he.).

Hi Jeff,

These are the 4 leads that you received from New Car America, i have compd them.  I will stay on top of this and let you know when we have a resolution.

(see attached)

Thank You
Steve Diacont
Delaix
412-980-8377

This is total crap! I encourage EVERYONE that is purchasing leads from Dealix or ANY 3rd Party Lead provider to be sure you're NOT careful buying leads from New Car America.

 

[Wei Yang]

Does anyone else find it funny that the guy's last name from Moran?

 

[Frank Davis]

That is one of the reasons I stopped buying 3rd party leads, I would say stop buying them all together and put all that money into name branding, if you do that you will sell more vehicles at a higher gross profit. Go ahead try it, dont be scared.

 

[Jeff Kershner]

Frank, overall I totally agree with you. If you do the "other stuff" right, removing 3rd party leads from your mix will not have an affect on your sales.

 

[Alex Snyder (blog)]

Wow! Nice catch.

 

[Bart Masciano]

Third party "lead mills" involved in scamming????? Shocking!!!!

 

[Gary Moran]

Dear Readers,

This claim is ABSOLUTELY FALSE. We never told anyone we would pay them for a lead. We have never paid or claimed we would pay anyone for a lead. We have no "work from home" programs and we do not pay anyone for anything like that. We are a small blog site. We feel that this was mistaken identity. And what kind of site is this to defame someone's character and business - check the language, tone and the ridiculous five dollar bill at the top.

Sincerely

Gary Moran
CEO
New Car America Inc.

 

[Chip Grueter]

"Distance: Customer is approx. 19.6961722717323 mi. from you"

19.6961722717323 mi.

That's accurate to 10trillionth of a mile.

That's like accurate down to a specific white blood cell of that lead.

 

[Eric Miltsch (blog)]

Jeff,

Do we need send our good friend Paul R. after these guys?

Eric

 

[Jeff Kershner]

Thanks for popping in Gary and for stating your case. We are all entitled to defend ourself.

" And what kind of site is this" - it's a community of dealers and internet sales managers that are sick and tired of the 3rd Party lead scam. Not saying they are all scams but this kind of stuff is happening all the time and there is no way of policing it other then calling it out when we catch it.

@Eric, i don't think we should do that. LOL