- Jun 21, 2010
- 17
- 2
- First Name
- Bryan
Hi All,
Some of you may be aware of this already, but for me it was a shock recently to come across the following two websites which are owned and operated by Cars.com:
whypaysticker.com
carpricesecrets.com
Both websites are used as part of their New Leads Plus program (basically a lead buying service similar to Autobytel, Dealix, etc.) which my rep explained is intended to reach a different demographic than the regular Cars.com customer. I get the rational to an extent, but feel that using negative stereotypes of dealers to entice customers to submit a lead does more harm than good to our industry and is particularly offensive when being used by a company such as Cars.com who makes it's living on the back of us dealers. I have had a long-term relationship with Cars.com and get a reasonable ROI on their product....but seeing these two sites makes me question whether I want to continue giving them our business. Am curious to everyone else's thoughts after you check out the sites...
Bryan
Some of you may be aware of this already, but for me it was a shock recently to come across the following two websites which are owned and operated by Cars.com:
whypaysticker.com
carpricesecrets.com
Both websites are used as part of their New Leads Plus program (basically a lead buying service similar to Autobytel, Dealix, etc.) which my rep explained is intended to reach a different demographic than the regular Cars.com customer. I get the rational to an extent, but feel that using negative stereotypes of dealers to entice customers to submit a lead does more harm than good to our industry and is particularly offensive when being used by a company such as Cars.com who makes it's living on the back of us dealers. I have had a long-term relationship with Cars.com and get a reasonable ROI on their product....but seeing these two sites makes me question whether I want to continue giving them our business. Am curious to everyone else's thoughts after you check out the sites...
Bryan