Automotive Digital Retailing - Who offers a full solution for dealerships?

[Chris Cachor]

Prodigy and Drive Motors both look pretty badass. It will be interesting to see how vendors and customers respond. My fear is that the "closing costs" visible online for new cars will scare some customers off.

 

[joe.pistell]

What classes of 'buy it now' solutions are there?

• Lead Gen?
• BDC assisted sale?
• Fully E Commerce?

All 3 classes have value to dealer and shopper.

 

[craigh]

What classes of 'buy it now' solutions are there?

• Lead Gen?
• BDC assisted sale?
• Fully E Commerce?

All 3 classes have value to dealer and shopper.

Only one of those 3 is Buy it Now.
The other 2 are Buy it Sometime In the Near Future.

 

[joe.pistell]

Only one of those 3 is Buy it Now.
The other 2 are Buy it Sometime In the Near Future.

I believe the solutions today fit into 'classes'. Some examples off the top of my head:

• Lead Gen = Ebay Motors, Make My Deal & others
• BDC assisted sale = Any finance form with a "Reserve it Now" feature (online deposit),
• Fully E Commerce = SCD

 

[joe.pistell]

I believe the solutions today fit into 'classes'. Some examples off the top of my head:

• Lead Gen = Ebay Motors, Make My Deal & others
• BDC assisted sale = Any finance form with a "Reserve it Now" feature (online deposit),
• Fully E Commerce = SCD

note: BDC assisted sale is also a rep's be-back tool.

Have I missed anything? Anyone think of any other ecommerce/digital retailing classes?

 

[Harry Kasparian]

Has anyone been able to see any kind of success with these a-z transaction cta's. How does the conversion from page view to conversion compare with your average cta? And how about its lead to sale ratio?

 

[Jeff Kershner]

Has anyone been able to see any kind of success with these a-z transaction cta's. How does the conversion from page view to conversion compare with your average cta? And how about its lead to sale ratio?

I've seen several internal studies that point towards a higher closing ratio with customers that participate with a Buy Online feature.

 

[Jeff Kershner]

I sat through an initial DEMO with DealerInspire and their new Online Shopper feature. One of the better ones I've seen.

 

[Harry Kasparian]

@Jeff Kershner It's only normal, especially since the customer is WILLING to dedicate a substantial amount of his time filling out the forms.
And that's quite interesting, have they deployed the feature on any of their websites?

 

[Chris Leslie]

Jeff, Do you think it's possible to add a pricing to your list of vendors.