Like it or not, it's the age of the internet. And from the venom spilled here by a some crying sour grapes because the price they paid ten years ago to be on ATC was one tenth what they probably pay for ATC today. Yet the amount of unique buyers that visit ATC monthly are 10 times what they were back in the day.
ATC is the big dog on the block, with Cars.com at a distant second, yet a formidable foe. So if your angst is about the price of the top level, don't buy it. Thats why there is a middle level. After working in newspapers for years, the dealers would moan about the price of a full page ad and would buy a quarter page instead. Did they sell as many cars? Probably not, but they usually sold enough to easily pay for the ad.
So if you compare ATC to buying cheaper plastic spoons, maybe your customers can only afford cheaper spoons and its time to expand your customer base to include those that can afford the better quality spoon. If you dislike a company because of bad experiences in the past, you should be elated that an internet giant like ATC is reaching out to it's customer base and it's lost customers that have left them to try to right the ship. If your venom for ATC is so strong that you would never give them a second chance, you should at least consider Cars.com.
People were angry at the newspapers because there was always somebody else buying the full page ads that they couldn't afford, or wouldn't. Some people here have a hate for ATC because other dealers pay the price for a service that works for them and the sales generated by ATC justifies their cost.
ATC is the big dog on the block, with Cars.com at a distant second, yet a formidable foe. So if your angst is about the price of the top level, don't buy it. Thats why there is a middle level. After working in newspapers for years, the dealers would moan about the price of a full page ad and would buy a quarter page instead. Did they sell as many cars? Probably not, but they usually sold enough to easily pay for the ad.
So if you compare ATC to buying cheaper plastic spoons, maybe your customers can only afford cheaper spoons and its time to expand your customer base to include those that can afford the better quality spoon. If you dislike a company because of bad experiences in the past, you should be elated that an internet giant like ATC is reaching out to it's customer base and it's lost customers that have left them to try to right the ship. If your venom for ATC is so strong that you would never give them a second chance, you should at least consider Cars.com.
People were angry at the newspapers because there was always somebody else buying the full page ads that they couldn't afford, or wouldn't. Some people here have a hate for ATC because other dealers pay the price for a service that works for them and the sales generated by ATC justifies their cost.
