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Autotrader vs Cars.com Value comparison

yagoparamo

Sr. Refresher
Dec 30, 2009
1,901
493
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Yago
C'mon yag, your a craigslist vendor. You reply was simply featuring something craigslist already does. I took your reply as sarcastic.
OK OK, sorry--I ttok yours as sarcastic so I answered sarcastically.

BTY- We do more things than CL... but I think this point you made about ATC and CARS offering different displays, etc is a clear example of the change that CL brought to the game and that for the most part people have not paid attention.
 

joe.pistell

Uncle Joe
Apr 7, 2009
3,990
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Joe
...but I think this point you made about ATC and CARS offering different displays, etc is a clear example of the change that CL brought to the game
Yag,

CL did not bring this "blank HTML page" to the automotive dealers space, ebay did.

p.s. If it weren't for an outside sales force, No dealer would pay attention to AT or Cars.com either.
 

yagoparamo

Sr. Refresher
Dec 30, 2009
1,901
493
113
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Yago
Yag,

CL did not bring this "blank HTML page" to the automotive dealers space, ebay did.

p.s. If it weren't for an outside sales force, No dealer would pay attention to AT or Cars.com either.
Lets not devite from the subject in this forum but eBay brought very controlled HTML or pretty much--templates. It also restrained the ability to experiment with its high cost per unit compared to CL.

CL brought the true exprimenting platform for dealers to look for what works best for their particular clientele.
 

Redbumper

Getting Refreshed
Oct 31, 2011
32
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J
Autotrader is high. However dealers need to step back a little and focus more on the quality of their listing practices and how they present their inventory online. Presentation in the #1 reason why a customer is interested in your vehicle or not. Many dealers put limited photos and generic descriptions.
 

jssimonton

Getting Refreshed
Mar 9, 2011
39
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Jeff
I simply don't understand why consumers continue to use AT and its cluttered pay-for-position display. By comparison, Cars.com is much more user-friendly. Unless their latest money-grab "alpha" type plan really messes things up, I see them gaining market share over AT.
 
Reactions: 2 people

ddavis

Sr. Refresher
Jun 28, 2011
1,493
491
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Doug
I'm signing up for AutoTrader Premium on Monday. I want new and used car specials on Cars. It makes you feel like you were slipped Rohypnol.
 
Reactions: 1 person

jon.berna

D.R. Truth
Nov 14, 2011
137
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Jon
I simply don't understand why consumers continue to use AT and its cluttered pay-for-position display. By comparison, Cars.com is much more user-friendly. Unless their latest money-grab "alpha" type plan really messes things up, I see them gaining market share over AT.
Couldn't agree more - Autotrader actually makes it hard to find what you are looking for. Having to scroll through ad after ad is pretty cumbersome
 
Reactions: 1 person

kcar

Sr. Refresher
Jun 14, 2011
427
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B
Cars.com Hands Down..
 
Reactions: 1 person

joe.pistell

Uncle Joe
Apr 7, 2009
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Joe
For 2012 so far... cars.com email leads coming in at 3:1 vs Autotrader.

Anyone else?
 

Alex Magnan

Getting Refreshed
Jul 2, 2012
46
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Alex
Joe,

I'm at about a 2:1 with cars.com email leads vs AT in 2012....we took on AT back in Feb....for the amount of AT leads your getting, how many would you say your closing on?