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There is no such thing a a bad lead, other than duplicates, spam, vendors, and absolutely no valid contact information. I'm really hung up on that everything after a couple of weeks is being considered a "bad" lead. Maybe I am misunderstanding you, but if that's the case your numbers are completely off. The solds should be matched against total numbers, not the ones we feel should be included. It's the only way you can compare against the market and improve against it. Again, maybe I misunderstood, but after re-reading it multiple times I don't think I am.
 
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1232 good leads
21 percent sold
39 percent appt set
58 percent confirmed
244 sold
1232 good leads > How many did you have total?
21 percent sold > Are these only internet (XML) or do they include Phone
39 percent appt set > Again, internet and phone or just internet
58 percent confirmed > Should be knocking on the door of 80%
What is the shown rate?
Do you have a Visit rate that includes both appointments that have shown and the visit from a non-appointment pop-in?
 
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This LI post I created is red hot and it connects to this thread:
https://www.linkedin.com/feed/update/urn:li:activity:7357861679205949440/

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Carvana sales: 48,000 sales every month

What's Driving This Growth in Sales Volume? Carvana's Website Traffic is UNCHANGED

Garcia's Obsession: Get MORE Sales with LESS Friction & FEWER Leads​

The Evolution of Efficiency:​

"We want to give customers simple experiences with an efficient machine that's getting smarter all the time. And I think every single thing inside that system is a lever for us." -Garcia
Q4 2023:
  • Average calls per sale down ~40% YoY
  • Average sales per customer advocate doubled YoY
  • Each support rep handled 2x the sales with fewer customer calls
  • Call duration down ~20% YoY
Q4 2024:
  • Average calls per sale down ~20% YoY
  • AI-powered chats with ZERO human assistance has nearly tripled over the past two years
Q2 2025:
  • 18% more customers complete transactions without any human support vs prior year
  • Customers who do call spend 25% less time on calls
  • Sales per customer advocate up 23% YoY


Change is coming... fast.
 
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