- Nov 4, 2026
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- Ibrahim
Closing % by source is the right lens, but a lot of buyers never submit a form at all, so every source looks worse than it is.
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Best lead sources today for internet leads
- Thread starter BDCMGR
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- internet leads leads
✨ AI Highlights
Dealers discuss which third-party lead sources deliver the best ROI, anchored by a remarkable dataset of 4.4 million leads across 6,500 stores showing AutoTrader leading all platforms with a 9.4% close rate — nearly 47% above the per-dollar benchmark — while Edmunds and TrueCar significantly underperform. The conversation expands into whether to cut third-party spend entirely, with Alex Snyder arguing these platforms capture early-funnel shoppers that dealer sites never reach, and Joe Pistell recommending dealers upload their own CRM data into an LLM to run a personalized performance audit before making cuts.
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